Our second training seminar on core public affairs skills will focus on maximising the use of data and intelligence for your strategy. Join this half-day event for an in-depth exchange on best practices, effective tactical approaches and innovative tools that enable public affairs teams to better understand their environment, know the political arena and transform complex data into intelligence that powers your public affairs messages and engagement.
Featured Topic & Speaker
Understanding your operational environment is critical for designing and implementing a successful public affairs strategy. In the second of four training seminars focusing on core public affairs skills, we will explore how data mining and intelligence gathering can be a game changer for your public affairs strategy.
Sessions will be very practical and hands-on – making sure you understand how you can apply this to your work/situation. Through case studies and practical exercises this training seminar will provide participants with:
- The purpose and rationale behind data mining and intelligence gathering, and how it fits into your broader strategic planning process?
- Tactics and tools that make your life easier, and how to sort through the overload of information?
- From data to intelligence – best practices in collecting, processing and analysing information
- From intelligence to strategy – how to translate intelligence analysis into persuasive messages and impactful activities that support your public affairs strategy?
Founder of AdvocacyStrategy.com
Professor and Author
Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.
A certificate of training is available to participants, upon request.
This training seminar will be open to both virtual and in-person participants (limited places available), unless COVID19 restrictions applicable the day of the event recommend otherwise. A recording of the event will also be available for registered participants for 14 days after the day of the event.
More on COVID19 information and safety measures available at the bottom of the registration page.