Featured Topic & Speakers
At this roundtable, Ben Townsend, Head of EU Affairs for Japan Tobacco International, will share his experience of running a large campaign, which in this specific case was designed to protect brands from over-regulation in a major EU Market — a challenging issue related to the tobacco sector but also of relevance to others.
Looking at the 4P’s of campaign management: Policy, Procedure, Politics and Perseverance, Ben will discuss the lessons learned from the campaign that are applicable to other sectors and issues.
Vice-President, Head of EU Affairs
Japan Tobacco International (JTI)