Workshop: Communicating Political Risk in Business Terms

13 Mar, 2019

May 14, 2019
2 p.m. - 4:15 pm ET
Washington, DC or Virtual

There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language of business. Learn to command the attention of your audience by translating political risk and the value of governmental relations into business terms.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

Agenda

2:00 p.m.       Assessing and Communicating Political Risk: Best Practices from a Corporation and Consultancy Viewpoint   

Deciding whether or not to engage public on a political issue requires careful assessment and communication. In this session you will hear from top government relations experts on:

  • How to assess the potential impact of an issue on your team, your mission, your stakeholders, and your bottom line.
  • How to communicate political risk in the language of business, turning business executives and other stakeholders beyond the public affairs team into strategic partners
Obrien_Rosemary

Rosemary L. O’Brien
Vice President, Public Affairs
CF Industries

Steel_Michael

Michael Steel
Partner
Hamilton Place Strategies

3:15 p.m.        Networking Break

3:30 p.m.        Engaging Political Risk: Association Case Study

 Once your team has carefully decided the best course of action for an issue, the next challenge is navigating complex politics so your mission and business lines remain intact. In this session you will learn from the firsthand experiences of a leading association:

  • Best practices for engaging (or not engaging) sensitive or critical issues once a decision has been made.
  • Tips for getting internal and external stakeholders on board
Shalgian_Christian

Christian Shalgian
Director of the Division of Advocacy and Health Policy
American College of Surgeons

4:15 p.m.      Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email