Workshop: Stakeholder Mapping and Engagement

25 Oct, 2019

March 19, 2020
9 a.m. - 12:15p.m.
Washington, DC or Virtual

In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential?

This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management.


8:45 a.m.     Networking breakfast

9:00 a.m.     Welcome and Introductions

9:15 a.m      Creating a Stakeholder Engagement Program

In this session, our experts will walk through the why, what and how of effective stakeholder mapping, covering:

  • Why stakeholder maps can help you achieve your goals and how to pick the right one for you
  • How to identify stakeholders and populate your map
  • Determining who within your organization should be included in the mapping process
  • Planning the budgetary impact of stakeholder engagement
  • How to keep your map current and expanding

10:30 a.m.     Networking Break

10:45 p.m.     Engaging Your Stakeholders Effectively

Stakeholder engagement can be your key to achieving policy goals. Hear best practices and real-world examples of how organizations leverage partnerships to drive outcomes. This session will cover:

  • Analyzing your map to create and accomplish goals
  • Using your map to extend your reach
  • Keeping your stakeholders invested in your relationship
  • Showing the value of stakeholder engagement internally
  • Case studies of success

12:15 p.m.     Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email