Virtual Workshop: Stakeholder Mapping and Engagement

25 Oct, 2019

April 29, 2020
10 a.m. - 1:00p.m.
Virtual

In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential?

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Specialization credits toward the Certificate in Government Relations and Lobbying. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.

Agenda

10:00 a.m.     Welcome and Introductions

10:10 a.m      Creating a Stakeholder Engagement Program

In this session, our experts will walk through the why, what and how of effective stakeholder mapping, covering:

  • Why stakeholder maps can help you achieve your goals and how to pick the right one for you
  • How to identify stakeholders and populate your map
  • Determining who within your organization should be included in the mapping process
  • Planning the budgetary impact of stakeholder engagement
  • How to keep your map current and expanding
elkins_danielle_headshot

Danielle Elkins
CEO
Civic Ideation

11:15 a.m.     Networking Break

11:30 a.m.     Engaging Your Stakeholders Effectively

Stakeholder engagement can be your key to achieving policy goals. Hear best practices and real-world examples of how organizations leverage partnerships to drive outcomes. This session will cover:

  • Analyzing your map to create and accomplish goals
  • Using your map to extend your reach
  • Keeping your stakeholders invested in your relationship
  • Showing the value of stakeholder engagement internally
  • Case studies of success
  • Communicating with and utilizing stakeholder relationships in light of COVID-19
AlethiaJackson

Alethia Jackson
Head of Federal Advocacy
Walgreens

12:30 Communicating with Your Stakeholders in a Crisis
·     Communicating with and utilizing stakeholder relationships in light of COVID-19
·     Case studies of past crises

jonathangrella

Jonathan Grella
CEO
JAG Public Affairs

1:00 p.m.     Adjourn

Event Location

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*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

kristin_brackemyre

Kristin Brackemyre
Director of PAC and Government Relations
202.787.5969 | email