Virtual Workshop: Stakeholder Mapping and Engagement

25 Oct, 2019

April 29, 2020
10 a.m. - 1:00p.m.

In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential?

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Specialization credits toward the Certificate in Government Relations and Lobbying. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.


10:00 a.m.     Welcome and Introductions

10:10 a.m      Creating a Stakeholder Engagement Program

In this session, our experts will walk through the why, what and how of effective stakeholder mapping, covering:

  • Why stakeholder maps can help you achieve your goals and how to pick the right one for you
  • How to identify stakeholders and populate your map
  • Determining who within your organization should be included in the mapping process
  • Planning the budgetary impact of stakeholder engagement
  • How to keep your map current and expanding

Danielle Elkins
Civic Ideation

11:15 a.m.     Networking Break

11:30 a.m.     Engaging Your Stakeholders Effectively

Stakeholder engagement can be your key to achieving policy goals. Hear best practices and real-world examples of how organizations leverage partnerships to drive outcomes. This session will cover:

  • Analyzing your map to create and accomplish goals
  • Using your map to extend your reach
  • Keeping your stakeholders invested in your relationship
  • Showing the value of stakeholder engagement internally
  • Case studies of success
  • Communicating with and utilizing stakeholder relationships in light of COVID-19

Alethia Jackson
Head of Federal Advocacy

12:30 Communicating with Your Stakeholders in a Crisis
·     Communicating with and utilizing stakeholder relationships in light of COVID-19
·     Case studies of past crises


Jonathan Grella
JAG Public Affairs

1:00 p.m.     Adjourn

Event Location

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*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202.787.5969 | email