Workshop: Building Effective Grasstops, Key Contacts and Ambassadors Programs

15 Apr, 2019

December 12, 2019
10 a.m. – 12:15 p.m. ET
Washington, DC or Virtual

Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


10:00 a.m.     Identifying, Incentivizing and Training Your Most Important Advocates  

In Washington, D.C and in state capitals across the country, a single advocate can help persuade a policymaker. Whether your advocate is a corporate CEO or a community leader, a grasstops, key contact or ambassador program can push your organization across the finish line. In this session, we’ll discuss:

  • How to identify and track the most influential community or organizational leaders, employees, members or stakeholders for your campaign
  • Building a training program that prepares your top advocates for both media and high-level engagement with policymakers
  • How to strategically deploy and motivate your most important advocates
  • When and how to engage corporate or association CEOs in policy and political advocacy

Chip Felkel
RAP Index

Adam Melis

Adam Melis
Director, Grassroots Consulting

11:00 a.m.       Break

11:15 a.m.         Case Study: Using Grasstops and Key Contacts for Success

Organizations that can leverage well-trained, high-level advocates are likely to rise above the massive amount of emails, lobbyists, and social media that is currently inundating legislative offices. Join us for an in-depth look at an organization who successfully leverages their advocates’ relationships. Walk away with tips on how to build, launch and run a program that fits your organization.

Rob Jordan

Rob Jordan
Director, Political and Legislative Grassroots
American Medical Association

12:15 p.m.     Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email