Workshop: Advocacy Data Management and Optimization

16 Nov, 2018

February 21, 2019
1:15 p.m.−3:30 p.m. ET
Washington, DC or Virtual

If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.


1:15 p.m. Data Acquisition and Management Fundamentals

Data can help your organization make better decisions, target your resources, increase engagement and craft a more compelling message. However, you must have the building blocks in place to get that done.  Our presenters will examine:

  • Best practices for purchasing third-party data, growing your advocacy database and using social media lead generation tools
  • Tactics for developing a data hygiene program to ensure your data is clean and workable
  • Keys to understanding different types of data and how to leverage them in your advocacy efforts
© 2015 | Kristina Sherk Photography |

Mark Fisher
Digital Grassroots Manager
American Heart Association


Abe Krieger
Senior Digital Strategist
Anne Lewis Strategies, LLC


Maureen McNally
Vice President, Associate Accounts Director
Anne Lewis Strategies, LLC

2:15 p.m.  Networking Break

2:30 p.m. Data Optimization for Advocacy and Public Affairs

Whether you are trying to improve your grassroots program or launching a large-scale public affairs campaign, data can power your efforts. Our panelists will provide insights on:

  • Building advocate and supporter personas using your organization’s data
  • Ensuring your campaign is using all of the latest data optimization tactics that are built into the leading social media platforms
  • Segmenting, optimizing, and building email campaigns that effective use data
  • Understanding what the data analytics is telling you about your campaign or program

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council

Bryan Fratkin

 Bryan Fratkin
Founder & CEO
Whistle Stop Digital

3:30 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email