Workshop: Proving Government Relations Value in Dollars and Cents

14 Mar, 2019

May 29, 2019
2:00 p.m.−4:15 p.m. ET
Washington, DC or Virtual

Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve.

This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00 p.m.       Welcome & Introductions

2:15 p.m.       Proving the Value of Government Relations to Leadership & Internal Stakeholders

Our experts will cover:

  • How to assign ROI and dollar values to legislation, regulations, and policymaker relationship building
  • How to predict potential cost of policy trends
  • How to show the value of groups and trade associations
  • How to turn leadership and other departments into invested partners
Flores_Theresa New

Theresa Flores
Senior Manager, Public Affairs
Mary Kay Corporation


Marc Scarduffa
Former Public Affairs Council Chair
Leading Governmental Relations Expert

3:30 p.m.       Break

3:45 p.m.       Showing the Value of Government Relations to Members

Our expert will cover:

  • How to use your governmental relations and advocacy work to retain, attract, and engage members
  • How to show the business units in your organization that governmental relations is an important membership benefit

Greg Brown
SVP of Government Affairs
National Apartment Association

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email