Workshop: Communicating the Value of GR in Dollars and Cents

14 Nov, 2019

May 19, 2020
2 - 4:15 p.m. ET
Washington, DC or Virtual

Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve.

This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate as well as 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00p.m.     Welcome & Introductions

2:15p.m.     Overview of Measuring & Communicating GR ROI

In this session we will:

  • Walk through systems of measuring and calculating the ROI of your public affairs work
  • Estimate the probability of success of public affairs initiatives

3:00p.m.     Break

3:15p.m.     Best Practices applied through case studies

In this session we will:

  • Hear first-hand success cases
  • Summarize how to explain your work and its impact to internal stakeholders in a meaningful way

4:15p.m.      Conclusion

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email

Cancellation and policy information

*If you need to cancel we have you covered. We are offering a 100% refund for cancellation for all events occurring now through the end of June.