May 19, 2020
2 - 4:15 p.m. ET
Virtual
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis.
Featured Topic & Speakers
Being able to demonstrate the value of your government relations work is important any day of the year, but never more than now as industries respond to the COVID-19 crisis. Our workshop will help you acquire and sharpen the tools to measure and translate government relations work into business terms, with an additional special focus on proving value during this crisis. Our experts will help you:
- Describe your public affairs portfolio in words andnumbers
- Estimate the probability of success of public affairs initiatives
- Calculate the ROI of your public affairs work
- Explain your work and its impact to internal stakeholders in a meaningful way
- Demonstrate why a robust government relations program is essential during a crisis like COVID-19
Greg Crist
Chief Advocacy Officer, Head of External Affairs
AdvaMed
Rick Ferraro
Founder and President
Iron Peak Alliance
Kelly Memphis
Manager, of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
2:00-3:15- Choosing Your Measurement and Communication Strategies
In this session our experts will walk you through:
- Overviews of measurement tools
- Estimating the probability of success of public affairs initiatives
- Calculating the profit impact of your public affairs work
- Describe your public affairs portfolio in words and numbers
- Case studies of success
3:15-3:30- Break
3:30-4:15- Demonstrating Your Value During COVID 19
In this session our experts will cover:
- Demonstrate why a robust government relations program is essential during a crisis like COVID-19
- Explain your work and its impact to internal stakeholders in a meaningful way
Event Location
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*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
Register
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- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email