Virtual Workshop: Communicating the Value of GR in Dollars and Cents

05 Apr, 2020

May 19, 2020
2 - 4:15 p.m. ET

Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis.

This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00-3:15- Choosing Your Measurement and Communication Strategies

In this session our experts will walk you through:

  • Overviews of measurement tools
  • Estimating the probability of success of public affairs initiatives
  • Calculating the profit impact of your public affairs work
  • Describe your public affairs portfolio in words and numbers
  • Case studies of success

3:15-3:30- Break

3:30-4:15- Demonstrating Your Value During COVID 19

In this session our experts will cover:

  • Demonstrate why a robust government relations program is essential during a crisis like COVID-19
  • Explain your work and its impact to internal stakeholders in a meaningful way

Event Location

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*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202.787.5969 | email