Virtual Workshop: Best Practices in Government Relations Organization & Budgeting

07 Nov, 2019

September 2, 2020
1 - 4:15 p.m. ET
Washington, DC or Virtual

Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success.

This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.


1:00p.m.     Introductions

1:10p.m.      Overview of Benchmarking & Trends- what are other organizations doing?

  • Outline industry standards by reviewing and analyzing relevant results from the Public Affairs Council’s Government Relations Structure and Salary and State of Corporate Public reports
  • Walk through case studies from small and large corporations and associations
Kelly Memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council


Doug Pinkham
Public Affairs Council

2:00p.m.     Break

2:15p.m.        Strategies for Internal Management- how can you set up your structure and team for success?

In this session we will:

  • Provide planning and measurement tools to set your program up for success
  • Help you assess your budget needs accurately
  • Review effective leadership and management tools
  • Provide strategies for getting internal decision makers on board with your team’s needs
  • Provide insight on current diversity and inclusion practices

Courtney Geduldig
Chief Public and Government Affairs Officer
S&P Global


Chris Massey
Chief Policy Officer


Chris Lepore
Vice President, U.S. State Government Affairs
Johnson & Johnson

3:30p.m.      Break

3:40p.m.      Strategies for External Management- how can your department accomplish its goals?

In this session we will:

  • Share keys for determining when to hire consultants versus full-time employees
  • Review best practices for managing external stakeholders

Brian Zumwalt
Executive Vice President of Public Affairs
Consumer Brands Association

4:15p.m.     Adjourn

Event Location

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*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email