Virtual Workshop: Proving the Value of State Government Relations

05 Nov, 2020

Purchase a Recording Below

As every state government relations professional knows, states are where your work can have the greatest effect. The COVID-19 crisis has put the power and importance of states and localities on display more than ever. But how do you demonstrate to leadership that your work engaging state and local policymakers is critical to your organization’s bottom line and mission?

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00-2:50- Tracking the Value of your SGR Work

In this session our experts will share ways to:

  • Measure and quantify state government efforts in words and numbers
  • Calculate the ROI of your state-level activities
  • Work with internal stakeholders and business units
  • Show the value of SGR to the bottom line during COVID-19 and beyond

Breanna Schafer
Sr. Director Government Affairs

2:50-3:00- Break

3:00-3:45- Demonstrating Your Value

In this session our experts will cover:

  • Demonstrating why a robust state government relations program is essential during a crisis like COVID-19
  • Explaining your work and its impact to external stakeholders that may not fully grasp the importance of state work
  • Calculating the ROI of groups and relationships
  • Case studies of success

Dawn Bauman
Senior Vice President, Government & Public Affairs
Community Associations Institute

3:45-4:15- Choosing Your Measurement and Communications Strategies

In this session, our speakers will share trends and best practices from the state government affairs community including:

  • Overview of most common measurement tools
  • Creating KPIs
  • Best practices for communicating value to leadership
  • Key takeaways for success

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council


Alex Wirth
Cofounder and CEO


+ Click to expand

Purchase Online 

  • Members: $289
  • Non-Members: $399

Member discounts: As with registration, discounts for members are applied to all Public Affairs Council recording prices reflecting the discount on original registrations.

Non-members: Join the Council today, and save by purchasing at the member rate and registering at that rate for all future workshops. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email