Virtual Workshop: Proving the Value of State Government Relations

27 Mar, 2020

July 14, 2020
2 p.m.−4:15 p.m. ET

As every state government relations professional knows, states are where your work can have the greatest effect. The COVID-19 crisis has put the power and importance of states and localities on display more than ever. But how do you demonstrate to leadership that your work engaging state and local policymakers is critical to your organization’s bottom line and mission?

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00-2:50- Tracking the Value of your SGR Work

In this session our experts will share ways to:

  • Measure and quantify state government efforts in words and numbers
  • Calculate the ROI of your state-level activities
  • Work with internal stakeholders and business units
  • Show the value of SGR to the bottom line during COVID-19 and beyond

Breanna Schafer
Sr. Director Government Affairs

2:50-3:00- Break

3:00-3:45- Demonstrating Your Value

In this session our experts will cover:

  • Demonstrating why a robust state government relations program is essential during a crisis like COVID-19
  • Explaining your work and its impact to external stakeholders that may not fully grasp the importance of state work
  • Calculating the ROI of groups and relationships
  • Case studies of success

Dawn Bauman
Senior Vice President, Government & Public Affairs
Community Associations Institute

3:45-4:15- Choosing Your Measurement and Communications Strategies

In this session, our speakers will share trends and best practices from the state government affairs community including:

  • Overview of most common measurement tools
  • Creating KPIs
  • Best practices for communicating value to leadership
  • Key takeaways for success

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council


Alex Wirth
Cofounder and CEO

Event Location

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This event will be hosted in a fully virtual environment. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email

Cancellation and policy information

*If you need to cancel we have you covered. We are offering a 100% refund for cancellation for all events occurring now through the end of June.