May 11, 2021
2 - 4:15 p.m. ET
Virtual
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and secure the support and recognition your function needs and deserves.
Featured Topic & Speakers
The number of legislative meetings you had is important, but the outcomes of those meetings – such as policy movement or protecting the bottom line – is what really matters. Acquire and sharpen the tools to explain public affairs impact in business terms:
- Describe your public affairs portfolio in words and numbers
- Estimate the probability of success of public affairs initiatives
- Calculate the return on investment (ROI) of your public affairs work
- Explain your work and its impact to internal stakeholders in terms they understand
- Demonstrate your value during a crisis such as COVID-19
Richard A Ferraro
President
Iron Peak Alliance, LLC
Genna Gent
VP, Global Government Relations & Public Policy
McDonald’s Corporation
Kelly Memphis
Senior Manager, Gov’t Relations &
Stakeholder Engagement Practice
Public Affairs Council
@PACouncil @kelly_memphis
Joe Quinn
Vice President, External Affairs and Industry Relations
The Aluminum Association
This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management.
Agenda
2:00-3:15 p.m. ET Choosing Your Measurement and Communication Strategies
In this session our experts will cover:
- Overviews of measurement tools and systems
- Estimating the probability of success of public affairs initiatives
- Calculating the profit impact of your public affairs work
- Describing your public affairs portfolio in words and numbers
Richard A Ferraro
President
Iron Peak Alliance, LLC
Kelly Memphis
Senior Manager, Gov’t Relations &
Stakeholder Engagement Practice
Public Affairs Council
@PACouncil @kelly_memphis
3:15-3:30 p.m. ET Break
3:30-4:15 p.m. ET Corporate and Association Case Studies
In this session our experts will cover:
- Demonstrating why government relations program is essential during a crisis like COVID-19
- Explaining your work and its impact to internal and external stakeholders
- Case studies of success
Genna Gent
VP, Global Government Relations & Public Policy
McDonald’s Corporation
Joe Quinn
Vice President, External Affairs and Industry Relations
The Aluminum Association
4:15 p.m. ET Adjourn
Event Location
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This event will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
Register
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- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email