Virtual Workshop: Crisis Communications

06 Nov, 2020

Mar. 24, 2021
10:00 a.m.−12:15 p.m. ET

The past year posed no shortage of new challenges – as well as unique communications strategies to tackle them. Were you prepared to respond to these unforeseen circumstances? How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to maintaining your brand. Join us to create your crisis communications plan and prepare for whatever issues arise.


This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.


10:00 a.m. ET 

Crisis Communications Planning, Training and Testing

Any organization without a crisis communications plan is planning to fail. Successful communicators understand that messages, reporting structures and key advocates need to be prepared before the heat of the moment. Our first session will outline how to develop a crisis plan, train key collaborators and spokespeople, and test messaging before you are in the spotlight.

We’ll cover:

  • Creating a successful crisis communications plan and identifying potential pitfalls
  • Understanding the key stages in successful crisis communications
  • Distinguishing a crisis, issue and a complaint and ensuring a proper level of response
  • Developing an integrated strategy focused on your organization’s priorities, including legal, corporate communications, public affairs and government relations stakeholders

Michael Estevez
Executive Vice President/
Managing Director, Public Affairs & Crisis Communications
Burson Cohn & Wolfe

11:15 a.m. ET Break

11:30 a.m. ET

Communicating from a Place of Trust

As more organizations are asked to respond to political and social issues, firms need to understand when, where and how to react. Are you communicating as a trusted organization? Join us for a session where we will discuss:

  • How organizations build and maintain trust, especially during a crisis
  • Who should be your trusted spokesperson or third-party ally
  • Using polling data to navigate potential crises or controversies

Victoria Sakal
Managing Director of Brand Intelligence
Morning Consult


Cody Parrish
AVP, Business Development
Morning Consult

David Demarest, Vice President for Public Affairs at Stanford University

David F. Demarest
Lecturer in Management, Graduate School of Business
Stanford University

12:15 p.m. Adjourn

Event Location

+ Click to expand

This event will be hosted in a secure virtual environment.

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email