Virtual Workshop: Crisis Communications

10:00 a.m. ET 

Crisis Communications Planning, Training and Testing

Any organization without a crisis communications plan is planning to fail. Successful communicators understand that messages, reporting structures and key advocates need to be prepared before the heat of the moment. Our first session will outline how to develop a crisis plan, train key collaborators and spokespeople, and test messaging before you are in the spotlight.

We’ll cover:

• Creating a successful crisis communications plan and identifying potential pitfalls
• Understanding the key stages in successful crisis communications
• Distinguishing a crisis, issue and a complaint and ensuring a proper level of response
• Developing an integrated strategy focused on your organization’s priorities, including legal, corporate communications, public affairs and government relations stakeholders

Michael Estevez
Executive Vice President/
Managing Director, Public Affairs & Crisis Communications
Burson Cohn & Wolfe
@Estevez96

11:15 a.m. ET Break

11:30 a.m. ET

Communicating from a Place of Trust

As more organizations are asked to respond to political and social issues, firms need to understand when, where and how to react. Are you communicating as a trusted organization? Join us for a session where we will discuss:

• How organizations build and maintain trust, especially during a crisis
• Who should be your trusted spokesperson or third-party ally
• Using polling data to navigate potential crises or controversies

Victoria Sakal
Managing Director of Brand Intelligence
Morning Consult
@victoriasakal

Cody Parrish
AVP, Business Development
Morning Consult

David F. Demarest
Lecturer in Management, Graduate School of Business
Stanford University

12:15 p.m. Adjourn