Workshop: Issues Management Demystified

08 Feb, 2018

April 10, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues.

This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


10 a.m. What Effective Issues Management Looks Like

Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. This session will divulge strategies to help organizations better anticipate which issues are most likely to emerge and how to address them in a systematic fashion. We’ll also discuss how to integrate issues management within public affairs and across the organization – even if you don’t have a formal issues management function. We’ll specifically address:

  • Profiles of effective formal and informal issues management structures
  • Issues management vs. crisis management
  • How to engage across the enterprise
  • Mapping your issues for importance to the company and for impact
  • Tools for monitoring and tracking issues



Cathie Barton
Global Crisis & Issues Leader

11 a.m. Networking Break

11:15 a.m. IM Functions in Action

Hear case studies on how peer organizations built and leveraged successful issues management procedures to stay focused on the most important priorities. We’ll examine:

  • Structure and management of each group’s issues management process
  • Leaving room for the unexpected issue or debate
  • Agreeing on priorities and crafting a communications plan around them
  • Metrics and tools to assess ROI
  • How issues management processes can adapt to reflect a new administration, changes in Congress, increasingly active state legislatures and shifts in global priorities

Chris Bender
Vice President
Public Affairs Council

12:15 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email