Workshop: Regulatory Advocacy

09 Feb, 2018

November 15, 2018
9 a.m.−3 p.m. ET
Washington, DC or Virtual

Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, but many newly elected government officials have signaled their priority to scale back such activity. Under either paradigm, it is not the time to take your foot off the gas. Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate.

This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.


9 a.m. Introductions and Opening Remarks 

9:15 a.m. Building a Best-in-Class Regulatory Function
Creating a strong team and establishing a cutting-edge system for tracking government proposals is essential if you want to stay ahead of issues that can affect your business down the line. This session will help you establish and manage a streamlined process through discussions of:

  • Key distinctions between the legislative and regulatory processes — and ways to determine where they overlap
  • Tools for cross-functional integration, including adapting legislative tracking methods for regulatory monitoring and prioritization
  • Sample organizational structures and best practices for expanding your regulatory function
  • Communicating with functions beyond public affairs

10:30 a.m. Networking Break 

10:45 a.m. Mapping Stakeholders for Regulatory Success

Government affairs leaders — in collaboration with other public affairs functions — have established best practices for creating comprehensive engagement plans and consistent external messaging. Align your regulatory rhetoric and build effective engagement with administration officials by:

  • Using stakeholder mapping and evaluation to ensure that the right regulatory contacts are incorporated in your engagement plan
  • Crafting a message that meets regulators’ needs
  • Leveraging connections with legislators willing to communicate your message to their regulatory peers
  • Learning where agency officials go to get their news and information

Noon Lunch

12:45 p.m. Leveraging Grassroots Advocacy in the Regulatory World

Coordinating your regulatory strategy with your organization’s grassroots team can highlight champions for reforming proposed rulemakings. Though they may not have public constituencies, regulators and their staffs do take public opinion into consideration. Convey your message in new ways by:

  • Understanding grassroots functions and where your regulatory issues fit
  • Learning when and how to leverage your grassroots network
  • Getting your regulatory team involved in grassroots events, including lobby days and in-district events
  • Creating leave-behinds that cover regulatory issues with clarity
ostrom angela

Angela Ostrom
Senior Director, Advocacy & Strategic Alliances
Pharmaceutical Research and Manufacturers of America

1:45 p.m. Networking Break 

2 p.m. Showcasing the Value of Regulatory Advocacy

Take pride in your regulatory team and learn how to showcase yourself, your successes and your contributions to the business. The regulatory function doesn’t often receive the resources or recognition it deserves from the rest of the organization. Change that by understanding:

  • Comprehensive metrics for measuring ROI
  • How to turn regulatory wins into dollar signs
  • Ways to communicate your group’s contributions as they relate to the organization’s overall prosperity
  • How to integrate the regulatory function into the rest of the organization

Chris Bender
Vice President
Public Affairs Council

3 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $595
  • Non-Members: $799

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Chris Bender
Vice President
202.787.5970 | email