Webinar: Developing a Year-Round Advocate Training Program

23 Sep, 2017

Webinar: Developing a Year-Round Advocate Training Program


November 15, 2017
2−3 p.m. EST

Are you struggling to keep your advocacy activities relevant throughout the year? A strong, active advocate base is essential in moving your issues forward in a new Congress or with new state legislatures. Finding creative ways to train your advocates on how to build relationships with legislators, talk about issues and share their stories is an ongoing struggle but critical to building momentum for your policy priorities. Doing it well not only makes your advocacy efforts more effective but helps provide value to your advocate community.

Featured Topic & Speakers

In this webinar, we’ll discuss:

  • The different opportunities to provide valuable year-round training to your advocate and grassroots community
  • What training topics help your advocates become more engaged and feel more connected to your priorities
  • Different ways to reach advocates all over the state or country, and what trainers, platforms and follow-up effectively reinforce your message
  • Strategies for integrating your grassroots messaging into other government affairs activities and communications to increase awareness

Cody W. Lyon
Director, Advocacy and Political Affairs
American Farm Bureau Federation


Matthew Zablud
Beekeeper Group

This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.


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Webinar Participant Only
Member: $135
Non-Member: $199

Special Package
(Participate in the live webinar and receive the audio file for future reference)
Member: $165
Non-Member: $229

Recording Only
(Can’t participant live?)
Member: $135
Non-Member: $199
Purchase a copy of the recording


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email