Rescheduled Workshop: Issues Management, Mapping Challenges and Predicting Threats

16 Nov, 2018

March 14th, 2019
10 a.m.–12:15 p.m. ET
Washington, DC or Virtual

Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help you do the latter.

This program is eligible for 2 core credits toward  the Certificate in Public Affairs Management.


10 a.m.     Part I: Identifying Issues Before They Become Issues

Great issues managers look at the forces shaping both society and industry, forecast what potential victories and challenges those forces present – and stop or stave off challenges before they start. We’ll discuss strategies and tools for analyzing the social and business forces that influence how organizations do business and using that information to plan your function’s regulatory, policy, political and public perception agenda:

  • Mapping and identifying the landscape and spotting or anticipating issues before they become problems
  • Designing an issues management approach rooted in organizational opportunities and needs
Jennifer DuBuisson

Jennifer DuBuisson
Director Government & Public Affairs, Americas
The LEGO Group

11 a.m.       Networking Break

11:15 a.m.  Part II: Reducing Threats, Creating Opportunities: Issues Management Approaches that Work

Among the highest concerns of your executives are Issues Management approaches and plans that cut your organization’s exposure and, even more, allow it to get ahead of the competition. Using case examples, we’ll discuss strategies and tactics that link between public affairs work and your organization’s bottom-line goals:

  • Developing a strategic plan to manage your issue
  • Identifying and networking with traditional and non-traditional partners for maximum issues impact
  • Communicating the effectiveness of issues management internally to non-public affairs stakeholders
Michelle Rutter Headshot

Michelle Rutter
Government Relations Manager
National Cannabis Industry Association

Event Location

+ Click to expand

Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email