Workshop: Managing the World

21 Oct, 2019

February 12, 2020
9 a.m.−12:30 p.m. ET
Washington, DC or Virtual

Make your function indispensable and strengthen your international presence by keeping up with trends and best practices in global public affairs management – and putting them to work. Join us for our annual workshop to hear strategic advice and case studies from the “best in class” on predicting, preparing for and solving the most common global public affairs challenges.

This program is eligible for 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


9:00a.m.     Global Strategy 

Building a strategic approach that integrates core business goals, creates alignment between key public affairs initiatives, and anticipates and plans for unexpected challenges.

  • A step-by-step case study of a strategic planning process for a global public affairs team
  • Integrating core business priorities with your function’s goals and defining key action items
  • Adjusting your public affairs strategy based on a changing global economic and political environment
  • Tracking and showcasing the value of your work

Stephanie Childs
Vice President, Global Government Relations

10:00a.m.     Networking Break

10:15a.m.     Global Issues Management:

Ensuring your global public affairs function can identify, track and manage issues in key markets.

  • Developing a consistent and centralized internal issues management and tracking process
  • Deciding which internal stakeholders must be consulted to accurately establish priorities and identify the most relevant emerging issues
  • Choosing internal and external tools that are most effective for tracking, analyzing and reporting critical intelligence information
  • A case study example of tracking a global issue in multiple markets

Eugene Laney
Head of International Government Affairs
DHL Express

11:15a.m.    Networking Break

11:30a.m.       Global Trends:

An update on the essential political, social and economic international trends to watch in 2020 to make sure your public affairs function is ready to respond to a changing global business environment.


Charles Borden
Holland & Knight


Samuel Brown
Holland & Knight

12:30p.m.     Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


João Sousa
Senior Manager, European Office