Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management understands and appreciates, and that captures the impact of your function’s work.
Featured Topic & Speakers
Rooted in measurement, the case studies and examples in this workshop will help answer five fundamental questions:
- What defines and determines ROI in public affairs?
- Which public affairs activities are quantifiable – even if they don’t seem to be?
- What are the various processes for generating concrete ROI numbers?
- How can other functions within the organization help with this exercise?
- How should public affairs use the ROI calculation for achieving internal buy-in and demonstrating the value of the function’s work?
Senior Director, Corporate Affairs & Policy, International Markets
Director, Global Government Affairs
This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda coming soon
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Public Affairs Council
2121 K Street, NW
Washington, DC 20037
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
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- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.