Workshop: Strategic Corporate Foreign Policy

08 Feb, 2019

May 16, 2019
1 p.m. - 3:15 p.m. ET
Washington or Virtual

In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government affairs, corporate responsibility, media relations and risk management under one cohesive strategic plan.

This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.

Agenda

1:00 p.m. Session 1: Strategic Risk Planning

This session will cover the fundamentals of creating, implementing and managing a strategic global public affairs plan, with emphasis on horizon scanning to anticipate social, economic, and political risks and opportunities that may impact your company’s operations abroad.

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Leila Aridi Afas
Director, International Public Policy
Toyota

2:00 p.m. Networking Break 

2:15 p.m. Session 2: Business Diplomacy and Global Multiplier Platforms

You can enhance your global public affairs work through a carefully-curated stakeholder engagement strategy. Our presenter will define “business diplomacy”  from a public affairs angle and discuss how to leverage global platforms, such as the UN General Assembly and World Economic Forum, for your organization’s public affairs goals.

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Karen Hughes
Senior Manager Government & Public Affairs, Americas
LEGO Group

AnnaT

Anna Tunkel
Senior Director of Strategic Initiatives
Office of the Executive Chairman
APCO Worldwide

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

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Dasha Iventicheva
Manager, Global Public Affairs Practice
202.787.5972 | email