Virtual Workshop: Measurement and Numbers for Global Public Affairs

10 Apr, 2020

November 18, 2020
10 a.m. - 12:15 p.m. ET

Quantifying your work and getting in-house buy-in is often half of the battle for global public affairs functions.

This program is eligible for 2 Elective Credits toward the Certificate in Public Affairs Management.


Quantifying your work and getting in-house buy-in is often half of the battle for global public affairs functions. 

This workshop will feature two sessions focusing on the measurement challenge of global public affairs: 

Session 1: Engaging Senior Executives in Global Public Affairs: 
Buy-in from the top is essential for an effective global public affairs function. What does successful senior executive engagement look like? Participants will learn strategies for getting critical “top-down” input, as well as the necessary support and resources for project implementation. 


Elie Beyrouthy
Vice President of European Government Affairs
American Express Company

Session 2: Measuring Your Global Work
Demonstrating the value of public affairs work is a key step to gaining internal recognition for your function. This session will focus on measurement tactics that management understands and appreciates, and that accurately captures the impact of your public affairs work. Speakers will focus on measurement and metrics case studies to help participants understand which activities should be tracked, how to quantify them, and translate their value to internal stakeholders. 


Dr. Alan Hardacre
Head of Corporate Affairs Strategy
Imperial Tobacco Group

Event Location

+ Click to expand

Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online

  • Members: $289
  • Non-Members: $399

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


João Sousa
Managing Director, European Office