November 18, 2021
9 - 11:15 a.m. ET
Virtual
Identifying, tracking and managing issues effectively in key markets is critical for success in global public affairs. But sorting through large amounts of data, being proactive and staying ahead of the curve requires a carefully designed process. Join this workshop to hear from peers on best-in-class approaches, tools and case studies that will help you set up an issues tracking process that works for your team and your organization.
Featured Topic & Speakers
In this first workshop of the “Managing the World” series, you’ll gain insight into:
- How to create an issues tracking and management process from scratch that works for your organization
- Involving key internal stakeholders to establish priorities and identify emerging issues
- Innovative tools and approaches to tracking and analyzing issues, and sorting through large amounts of data
- The nexus between issues tracking, stakeholder mapping and managing a global reputation
- Reporting internally on the importance and business value of an effective issues tracking and management process
Michael McGarry
Senior VP, Global Gov. Affairs & North American Secretariat
Cruise Lines International Association Inc
Leyla Sertel
Director, EU Business Development
FiscalNote Europe
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Agenda
9 – 10 a.m. Session 1 – Setting up an Issues Tracking Process that Works
The first session of our virtual workshop will focus on the methodology of setting up a centralized issues tracking process that helps you anticipate risks and opportunities for your organization and industry. Speakers will demonstrate why an effective issues management process is a critical tool for global public affairs teams, how to create an issues tracking process from scratch, which internal stakeholders to involve, and how to maximize existing resources.
Leyla Sertel
Director, EU Business Development
FiscalNote Europe
10 – 10:15 a.m. – Break
10:15 – 11:15 a.m. Session 2 – Case studies and best practice: Issues management in a global arena
The second session of our workshop will explore practical examples, good practices and challenges behind implementing an issues management process for a global organization. Speakers will share their insights on showing how your issues management process impacts the organization’s public policy positions, tips for involving your global teams, and how to translate (and communicate internally) the value of your issues management process into dollars and cents.
Michael McGarry
Senior VP, Global Gov. Affairs & North American Secretariat
Cruise Lines International Association Inc
Event Location
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This program will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
Register
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- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
João Sousa
Managing Director, European Office
email