Virtual Workshop: Measuring and Communicating the Value of Global Public Affairs

02 Apr, 2021

September 22, 2021
10:00 a.m.−12:15 p.m. ET

Measuring and reporting on your global public affairs work in a way that senior management understands is critical to communicating effectively the impact of your function and garner internal support. Join this virtual workshop to learn strategies, practical insights and best practices in capturing the ROI of your global role.


This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.


10:00 a.m. Session 1: Communicating Value – Case Studies and Best Practices

  • Engagement strategies for demonstrating the value of the public affairs function and gaining buy-in from the top
  • How to manage the measurement process internally and collaborating with other functions within the organization
  • Strategies for getting “top-down” input, support and resources for implementing your global plan

Dr. Alan Hardacre
Director, Public Affairs
CropLife Europe

11:00 a.m.  Break

11:15 a.m. Session 2: Measuring the Impact of Your Global Work

  • How to determine ROI in global public affairs
  • How to develop measurement tactics that management understands and appreciates
  • Metrics and approaches to capture the impact of your public affairs efforts in a global arena
  • Understanding which activities should be tracked, how to quantify them, and how to translate their value to internal stakeholders

András Baneth 
Senior Advisor
Public Affairs Council

12:15 p.m.  Adjourn

Event Location

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This event will be hosted in a secure virtual environment.

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


João Sousa
Managing Director, European Office