Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners.
Featured Topic & Speakers
Join the Council for a two-hour workshop that will discuss measurement and value case studies, as well as answer questions such as:
- What defines and determines ROI in public affairs?
- How can you create a process for generating ROI numbers from scratch?
- How do you capture the value of work that is not intuitively quantifiable?
- How can public affairs be better understood as a function across the business?
- How can the ROI calculation be used for achieving internal buy-in?
This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
1:00 p.m. Quantifying Your Global Public Affairs Work
2:00 p.m. Networking Break
2:15 p.m. Integrating Your Function with Business Units, the C-Suite and Other Internal Stakeholders
3:15 p.m. Adjourn
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Public Affairs Council
2121 K Street, NW
Washington, DC 20037
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
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- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.