Webinar: Creating an Integrated International Public Affairs Campaign

23 Sep, 2017

Webinar: Creating an Integrated International Public Affairs Campaign


November 7, 2017
11 a.m. – Noon EST

International public affairs requires many tools to achieve success. From initial strategy to implemented tactics, a seasoned public affairs practitioner will walk you through a case study of an effective international public affairs campaign with practical lessons you can apply to your own international public affairs work.

Featured Topic & Speakers

You’ll gain valuable insights on how to:

  • Generate campaign ideas that relate to and support your business
  • Build a strategy that works for both internal and third-party stakeholders
  • Sell the concept to internal leadership
  • Manage partner relationships for maximum impact and effectiveness
  • Measure and demonstrate success

Mark Smith
Director, International Government Affairs
The Clorox Company

This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.


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Webinar Participant Only
Member: $135
Non-Member: $199

Special Package
(Participate in the live webinar and receive the audio file for future reference)
Member: $165
Non-Member: $229

Recording Only
(Can’t participant live?)
Member: $135
Non-Member: $199
Purchase a copy of the recording


Mitchel Smigel
Program Assistant