Webinar: Strategic Planning for International Public Affairs

23 Sep, 2017

Webinar: Strategic Planning for International Public Affairs


December 12, 2017
11 a.m. −12:00 p.m. EST

Your public affairs function’s success in foreign markets depends on a carefully thought out cross-border strategy.

Featured Topic & Speakers

In addition to reviewing model strategic plans, this webinar will cover the fundamentals of creating, implementing and managing that plan, including how to:

  • Integrate core business priorities with your function’s goals
  • Develop and implement strategies that ensure effective cross-border coordination and issue management
  • Engage senior leadership and key executives in your efforts
  • Determine metrics that showcase ROI to the business
Renard aron

Renard Aron
Vice President, Government Affairs, Latin America
Johnson & Johnson


Jere Sullivan
Vice Chairman, International Public Affairs

This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.


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Webinar Participant Only
Member: $135
Non-Member: $199

Special Package
(Participate in the live webinar and receive the audio file for future reference)
Member: $165
Non-Member: $229

Recording Only
(Can’t participant live?)
Member: $135
Non-Member: $199
Purchase a copy of the recording