December 12, 2017
11 a.m. −12:00 p.m. EST
Your public affairs function’s success in foreign markets depends on a carefully thought out cross-border strategy.
Featured Topic & Speakers
In addition to reviewing model strategic plans, this webinar will cover the fundamentals of creating, implementing and managing that plan, including how to:
- Integrate core business priorities with your function’s goals
- Develop and implement strategies that ensure effective cross-border coordination and issue management
- Engage senior leadership and key executives in your efforts
- Determine metrics that showcase ROI to the business
Renard Aron
Vice President, Government Affairs, Latin America
Johnson & Johnson
Jere Sullivan
Vice Chairman, International Public Affairs
Edelman
This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.
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Webinar Participant Only
Member: $135
Non-Member: $199
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Special Package
(Participate in the live webinar and receive the audio file for future reference)
Member: $165
Non-Member: $229
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Recording Only
(Can’t participant live?)
Member: $135
Non-Member: $199
Purchase a copy of the recording