Workshop: Strategies to Drive Long-Term PAC Engagement

13 Dec, 2018

May 16, 2019
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement.

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.

Agenda

10:00 a.m.             Engaging Valuable Stakeholders in Your PAC Strategy

When you have many stakeholders – association leadership, PAC board members, senior management and member companies – identifying where to target your time and resources can be challenging. In this session, we’ll explore:

  • The impact of various stakeholder groups’ involvement and how it translates into PAC success
  • Strategies for motivating different populations across seniority, age, industries and more
  • Building a peer network to advance your program and bring new donors on board
Meli_Amy

Amy D. Meli
Vice President, Grassroots Consulting
Aristotle International

10:45 a.m.       Roundtable Discussion

Discuss your struggles and share your successes with association and corporate peers.

11:00 a.m.        Networking Break

11:15 a.m.         Boosting Your Incentive Strategy: Motivating Your Eligibles to Give

Motivating donors to give – and then to stay engaged – requires a thoughtful, developed incentive strategy that evolves over time. In this session our speakers will explore key tactics and considerations for building a robust recognition and rewards program, including:

  • Evaluating donor club and giving level requirements, as well as offerings to get the most bang for your buck
  • Assessing your eligibles’ priorities and determining what motivates them
  • The most effective ways to communicate the value the PAC provides to your eligibles and existing donors
  • Best practices for integrating your incentives program into solicitation campaigns and PAC communications
Demchuk_CaitlinNEW

Caitlin Demchuk
NEMPAC & ACEP Grassroots Advocacy Manager
American College of Emergency Physicians

Morrison_Carolyn

Carolyn Morrison
PAC & Grassroots Manager
Dominion Energy

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Jeanne Slade
Director, Political Affairs
American College of Emergency Physicians

12:00 p.m.        Roundtable Discussion

Gain ideas from others about motivation strategies that work and what’s fallen flat.

12:15 p.m.        Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

kristin_brackemyre

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
202-787-5969 | email