Workshop: Successful PAC Peer to Peer Programs

19 Apr, 2019

September 19, 2019
9 a.m. – Noon ET
Washington, DC or Virtual

Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions.

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


9 a.m.            Creating an Effective Peer-to-Peer Program
Are you looking to develop a more formalized peer-to-peer program or take your current efforts to the next level? Our opening session will focus on laying the groundwork for a successful, yet manageable, peer-to-peer program as well as growing an existing campaign.

This session will cover:

  • Identifying and recruiting peer champions — both starting from scratch and as your program matures
  • Structuring your program for success, including tips for managing peer champions
  • Training tools so your champions stay effective and compliant
Amie Adams

Amie Adams
Dunn Associates


Danielle James
PAC Manager
Caterpillar, Inc.

10:15 a.m.     Networking Break

10:30 a.m.    Leveraging Your Peer-to-Peer Program

The effort doesn’t stop once you’ve set up your program. Our panelists will discuss key strategies for keeping your champions engaged and integrating their efforts into your overall PAC strategy.

This session will outline:

  • Integrating your peer-to-peer champions into your broader solicitation strategy
  • Recognition techniques to thank and motivate your champions
  • Insights and lessons learned to help leverage your efforts

Sarah McDonald
Senior Manager, Political Programs
The Home Depot


Stacie Monroe
Senior Director of Political Affairs
American Association of Orthopaedic Surgeons (AAOS)

12 p.m.          Adjourn

Event Location

+ Click to expand

Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email