Workshop: Using Meetings and Events to Grow Your Political Programs

13 Dec, 2018

June 26, 2019
1:30 p.m.−3:45 p.m. ET
Washington, DC or Virtual

Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities.

This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


1:30 p.m.           Executing Effective Events: Key Compliance Considerations

Some of the greatest challenges in planning successful PAC and grassroots events are often less about getting creative and have more to do with executing compliant programs. In this session, a political law expert will break down the necessary requirements to be both creative and compliant. Additional topics will include:

  • An overview of regulations surrounding PAC and advocacy meetings and events, including creative ideas for boosting existing programs
  • Q&A on various types of events and related compliance considerations
  • Discussion of raffles vs. sweepstakes with examples of how to plan and execute both
Toner Michael2

Michael E. Toner
Co-Chair & Partner, Election Law and Government Ethics Practice
Wiley Rein LLP

2:30 p.m.           Networking Break

2:45 p.m.           Getting Creative with Your Event Strategy: Case Studies in Success

Whether you have a large or small budget, several staff or just a few, it is a challenge to plan ahead for year-round success or overhaul an existing event. Our panel will offer ideas for new opportunities to grow your audience, build your programs and provide added value to your community. Experts with best-in-class programs will address:

  • Stepping back and evaluating your current events as well as identifying new opportunities that will give you the most ROI
  • The best ways to execute high-value events, including defining goals, determining who to include and ways to get the most out of every opportunity
  • Examples of leveraging new or existing programs to more effectively reach new populations of donors and advocates

Jessica Cardenas
Manager, Government Affairs
National Electrical Contractors Association, Inc.

3:45 p.m.           Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email