Successful PAC Communications: Solicitation Workshop

13 Dec, 2018

June 26, 2019
9 a.m.−12 p.m. ET
Washington, DC or Virtual

Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join.

This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


8:30 a.m.           Networking Breakfast

9:00 a.m.           Laying the Groundwork: PAC Education Campaigns
A key component of many solicitation plans is a PAC education campaign to raise awareness of the PAC program. In this session, we’ll discuss creative ways to educate eligibles on the important role the PAC plays and set the stage for a solicitation campaign. Topics will include:

  • Crafting messaging and questions every PAC education campaign should address
  • New and impactful ways to demonstrate the PAC’s value and importance
  • Appropriate timelines and mediums for a robust education campaign

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
Public Affairs Council

9:45 a.m.           Networking Break

10:00 a.m.       Visual Design 101

This interactive session will teach attendees the basics of data visualization, including how to leverage software and a hands-on lesson in creating content for PAC communications, such as:

  • How to distill complex information into a compelling visual
  • Best practices for using visual content more strategically
  • Exploring design tools to integrate visual content like infographics into your messaging

Jesse Bussey 
Senior Art Director,


Darren Press
Senior Vice President,

11:00 a.m.          Successful Solicitation Campaigns from A to Z

An effective solicitation campaign has many moving pieces. This closing session will focus on the essential elements, such as identifying the best timeline, target audience, budget and outreach strategies to attract new donors to your PAC program. Hear directly from PAC practitioners on planning and executing successful solicitation campaigns, including:

  • The essentials for planning and preparing for a campaign
  • Best practices for written PAC solicitations, while incorporating components such as visuals, videos, events and more
  • Ways to turn your PAC presentations and pitches into engagement tools


Bethany Hoff

Bethany Hoff
Manager, PAC Fundraising
BAE Systems


Alden Knowlton
Associate Vice President, Political Affairs
Mortgage Bankers Association

 12:00 p.m.            Adjourn


Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email