Virtual Workshop: PAC Websites, Videos and Creative that Promote Engagement

14 Jul, 2020

December 8, 2020
10 a.m. - 12:15 p.m. ET

Due to COVID-19 and working from home, we’re staying connected via the internet and online mediums. As attention spans grow shorter, PAC and advocacy professionals must get more creative with how they speak to their audiences. Learn to create captivating and persuasive visuals, such as videos and infographics, to inform and excite your eligible community. Whether you need to distill complex data or put a visual spin on your program ideas, we’ll help you envision and produce material that concisely explains the role of your PAC and boosts involvement.

This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


10 a.m.          Building an Effective Virtual Content Strategy for PAC and Grassroots

Due to COVID-19 and working from home, everyone is constantly connected via the internet and online mediums. It’s become increasingly difficult to capture the attention of your PAC and advocacy communities in order to inspire them to act or engage. Creative and strategic thinking is more important than ever when developing your content strategy. Whether it is for a defined campaign in the upcoming year or evergreen materials, this session will explore:

  • Developing a content strategy that advances your PAC and advocacy efforts with focused meaningful communications
  • Ideas for creating engaging materials that communicate complex content in a digestible format
  • Building and executing an effective content calendar accounting for adjustment or unexpected circumstances

Shari Dexter
Director, Political Action
American Hospital Association


Stacie Monroe

11 a.m.                     Break

11:15 a.m.    Best Practices for Creating Impactful Visual Content

Learn the key strategies and best practices for creating visual content that captures attention and communicates an important message. A brief video or well-designed infographic can convey your mission in a more memorable way than a lengthy email. Learn how to develop impactful visual content and leverage strategic website design and powerful communications.

Matas_Anuzis Headshot

Matas Anuzis
Senior Associate Vice President, Client Relations
DDC Public Affairs


Molly Flanagan
Director and Chief of Staff to the Chief Legal Officer and Secretary
Procter & Gamble

12:15 p.m.    Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Tori Ellington

Victoria Ellington
Manager, PAC and Grassroots
202.787.5975 | email