Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization.
Featured Topic & Speakers
In this webinar, you’ll gain insight into:
- Traditional and non-traditional metrics to measure PAC value
- Measurement tools that produce the types of data most valuable to stakeholders
- Strategies for defending your organization’s political engagement internally as well as externally
- Translating financial data into compelling collateral that will further highlight your PAC’s success
Director, PAC and Government Relations
Public Affairs Council
Public Affairs Associate
Public Affairs Council
This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
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Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.