Virtual Workshop: PAC Charitable Match: Implementation and Best Practices

28 May, 2020

July 29, 2020
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

PAC charitable match is consistently ranked one of the most effective fundraising techniques in the Council’s Corporate PAC Benchmarking Report. Are you getting the most out of your program? Whether you’re looking to take PAC match to the next level or exploring launching a new program, this workshop will show you how to get there.

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. 


10 a.m.             Building the Infrastructure for PAC Match Success

PAC match programs are among the most effective tools to grow a PAC program. A successful PAC match incentive takes a lot of forethought and planning to make sure it is both manageable and provides a strong incentive to join. We’ll provide a high-level overview of how the best programs plan, administer and market PAC match.

We’ll discuss:

  • Gaining senior management buy-in and strategies to address concerns about cost, existing charitable giving structures and more
  • Budgeting for PAC match and different structural options to consider if budget is limited
  • The best ways to structure your incentive to motivate donors to give at higher levels and boost your fundraising
  • An overview of benchmarking data on how PACs structure a matching program, including minimum contribution amounts, vendor versus in-house management, charity options, charity disbursements and outreach to donors

Kristin Brackemyre
Director, PAC and Government Relations
Public Affairs Council


Jeanne Slade
Director of Political Affairs
American College of Emergency Physicians

11 a.m.              Break

11:15 a.m.        PAC Match in Action: Leveraging Charitable Match for Success

PAC match is valuable only if your donors know and recognize the benefit it offers to support both political and charitable interests. Hear from PAC leaders how they advertise and utilize PAC match, and how a program that already has PAC match — or is looking to start it — can take that next step.

Our speakers will discuss:

  • How to incorporate PAC match in your existing PAC fundraising strategy
  • What incentives, benefits and recognition are necessary when you have a PAC match option
  • How to scale up an already successful match program to expand its impact
  • Ways to partner with your United Way team or your company’s charitable matching program to help both programs succeed

Cassandra Harper
Corporate Communications Lead Manager
Reynolds American Inc.


Kara Stewart
Senior Specialist, Federal Government Affairs
Novo Nordisk

12:15 p.m.       Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email