Virtual Workshop: PAC Peer-to-Peer: Leveraging and Training Champions

03 Apr, 2020

October 13, 2020
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions?

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.


10 a.m.           Recruiting and Training Effective Peer Champions
Leveraging peer-to-peer fundraising tactics has consistently proven to be one of the most effective solicitation methods. In a year of shifting PAC strategies and increasing uncertainty, peer solicitations have become even more important. Our opening session will focus on laying the groundwork for a successful, yet manageable, peer-to-peer program by identifying, recruiting and training PAC champions to be among your most supportive advocates.

This session will cover:

  • Identifying and recruiting peer champions — both starting from scratch and as your program matures
  • Setting your volunteers up for success, including tips for managing peer champions
  • Training tools so your peer solicitors stay effective and compliant

10:45 a.m.           Break

11:00 a.m.      Leveraging Your Peer-to-Peer Program
Managing successful peer-to-peer campaigns is an ongoing effort. Our panelists will discuss key strategies for keeping your champions engaged year-round and integrating their efforts into your overall PAC strategy.

This session will outline:

  • Integrating your peer-to-peer champions into your broader solicitation strategy
  • Recognition techniques to thank and motivate your champions
  • Insights and lessons learned to better leverage your efforts
June Pennell

June Pennell
PAC Manager
Williams Companies


Brittany Starr
Senior Director, Political Affairs
American Academy of Orthopaedic Surgeons

12p.m.     Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email