Virtual Workshop: Building Strategic Grasstops and Ambassadors Programs

30 Oct, 2020

March 23, 2021
9 a.m.−12:15 p.m. ET

Grasstops begins with leadership. Developing persuasive and engaged ambassadors is key to growing your advocacy reach. Join us and learn how to cultivate strong leaders to guide your grassroots efforts and accomplish your goals.

This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.


9:00 a.m.     Identifying, Incentivizing and Training Your Most Important Advocates   

Even just one engaged and knowledgeable advocate can accomplish more for your advocacy program than many non-committed participants. Recruiting these advocates is your first step, but training and motivating them is the key to longterm success.  

In this session you will: 

  • Learn to develop a system for measuring involvement to identify existing and potential leaders 
  • Understand the strategies for creating a program in which grasstops leaders can grow, taking on new responsibilities and challenges as they gain confidence, knowledge and experience 
  • Hear from experts on how they have trained their ambassadors to convey a consistent message effectively when interacting with media or lawmakers  
  • Get tips and tricks for motivating key advocates through changing policy goals and unforeseen challenges such as the COVID-19 pandemic 

David Lusk
Key Advocacy

10:15 a.m.       Break  

10:30 a.m.         Case Study: Using Grasstops and Key Contacts for Success 

Organizations that can leverage well-trained, high-level advocates are likely to stand out from the emails, lobbyists and social media that inundatlegislative offices and inboxes. Join us for an in-depth look at an organization that successfully leverages advocate relationships. Walk away with tips on how to build, launch and run a program that fits your organization. 

Lindsay Torrico

Lindsay Torrico
Senior Director, Policy and Advocacy
United Way

11:15 a.m.      Break 

11:30 a.m.      Case Study: Leveraging Grasstops in the Virtual Environment 

COVID-19 has changed our lives entirely, from day-to-day work to interacting with your advocacy base and policymakers. For many corporations, associations and other groups it has also led to new legislative issues and priorities that require extensive grassroots activation. Hear from an organization that leveraged their grasstops leaders in a creative way to carry them through the pandemic and push their policy goals


Tracie Sullivan
Grassroots Outreach Manager
RESOLVE: The National Infertility Association

12:15 p.m.      Adjourn 

Event Location

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This program will be hosted on a secure virtual platform. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $369
  • Non-Members: $499

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Tori Ellington

Victoria Ellington
Manager, PAC and Grassroots
202.787.5975 | email