December 2, 2021
10 a.m.−12:15 p.m. ET
Virtual
Peer-to-peer is one of the most successful solicitation strategies for PACs and a wonderful way topromote community. However, peer-to-peer programs aren’t built overnight — you need structure and consistency to achieve results. Learn from experts who have experienced great success with peer-to-peer and explore the do’s and don’ts for this type of solicitation campaign.
Featured Topic & Speakers
This workshop will cover:
- How to identify, train and incentivize peer champions while remaining compliant
- Ways to track outreach and progress
- Strategies for continuing to grow the program year after year
Meredith Allison
Manager, Political Affairs
American Academy of Dermatology Association
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Agenda
10 a.m. The Fundamentals of a Successful Peer-to-Peer Program
Peer-to-peer could take your PAC program to the next level, but building or expanding a program to a high level of sophistication is no small task. Join us as we break down the pillars of what it takes to create or enhance an effective peer-to-peer program. Hear from experts who now use peer-to-peer as their number one fundraising tool. In this opening session, we will cover:
- Why peer-to-peer is so effective and how to make the case for it in your organization
- The key elements of a peer-to-peer plan as well as goals and metrics to track success
- What activities to focus on as you launch or scale a program
- Setting long-and-short-term goals
11 a.m. Break
11:15 a.m. Recruiting and Training Effective Peer Champions
Your PAC ambassadors are the heart and soul of your peer-to-peer program. Investing your time in proper recruiting and training is critical to success. Our closing session will focus on laying the groundwork for a successful, yet manageable, peer-to-peer program by identifying, recruiting and training PAC champions to be among your most supportive advocates.
This session will cover:
- Identifying and recruiting peer champions — both starting from scratch and as your program matures
- Setting your volunteers up for success, including tips for managing peer champions
- Training tools so your peer solicitors stay effective and compliant
Meredith Allison
Manager, Political Affairs
American Academy of Dermatology Association
12:15 pm Adjourn
Event Location
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This program will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
Register
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- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Victoria Ellington
Manager, PAC and Grassroots
202.787.5975 | email