Retirements, displeasure, logistics or budget concerns are typical reasons a PAC member might have lapsed. Don’t leave this group out when evaluating your target areas for engagement. Lapsed members are an important audience since they already have basic awareness of the PAC. Join us to learn ways to build on that knowledge and capture the attention of lapsed members as part of your PAC building strategy.
Featured Topic & Speakers
This webinar will cover:
- The importance of identifying and understanding why a member lapsed
- Strategies for addressing their concerns head on
- How to re-educate on the importance of the PAC and address any misconceptions
- Creative ways to personalize your outreach to this audience
Director of PAC and Government Relations
Public Affairs Council
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Webinar Participant Only
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Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.