Virtual Workshop: Strategic Planning for Global Public Affairs

04 Dec, 2020

April 21, 2021
10:00 a.m.−12:15 p.m. ET

A successful global public affairs strategy requires the coordination of many moving pieces. From defining key issues and stakeholders, to planning international campaigns, to determining metrics and management across cultures and geographies, you need a smart framework. This workshop will provide strategic insights, examples and practical tips on the fundamentals of creating, implementing and managing a global public affairs plan.


This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.


10:00 a.m.   Creating and managing a strategy for global public affairs

Strategic planning for global public affairs starts with “Why” and “How”. Whether you are devising a corporate strategy, a global campaign or an engagement plan with stakeholders in foreign capitals, having a solid foundation is key to success. This session will give you actionable insights to start the planning process, keep internal stakeholders on board, manage available resources, and use a project management approach to help you – and your team – stay on track.


Roi L. Ewell
Ewell & Associates

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Thomas Goodwin
Vice President, Government Affairs
Exhibitions & Conferences Alliance

11:00 a.m. Break

11:15 a.m.   Strategic planning in action – managing the unexpected for successful outcomes

A solid strategy is the foundation of success in global public affairs. But good implementation requires adapting to a changing landscape, shifting stakeholder priorities and political risk. This session will explore concrete case studies of success global planning. You will walk away with practical tips on how to implement a strategy across different markets, how to manage a global team and resources in turbulent times, and prepare for the unexpected.


Sean Callinicos
Head of Government Affairs
Sonova USA, Inc.

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Dasha Iventicheva
Associate Director
APCO Worldwide

12:15 p.m.   Adjourn

Event Location

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This event will be hosted in a secure virtual environment.

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


João Sousa
Managing Director, European Office