Incentivizing Long-Term PAC Engagement

21 Nov, 2017
Incentivizing Long Term PAC Engagement

January 18, 2018
9:30 – 11:45 a.m. EST
Washington, DC or Virtual

Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh?

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.


9:00 a.m. Networking Breakfast

9:30 a.m. Boosting Your Incentive Strategy: Key Components of a Successful Program

Motivating donors to continue investing in your PAC year after year requires a thoughtful, developed strategy that’s always evolving. Understanding your donor culture and identifying which strategies will provide the greatest fundraising return while delivering long-term value to donors can be a challenge. In this session, we’ll explore key tactics and considerations for building a robust recognition and rewards program, including:

  • Identifying what your PAC eligibles want and their motivations for giving
  • The difference between incentives, gifts and recognition — and how all can play a role in your PAC program
  • Strategies for maximizing recommended giving levels and incentive clubs
  • The most effective ways to communicate the value the PAC provides to your eligibles and existing donors

Michael Jacobson
Senior Director, Industry Relations and Political Engagement
U.S. Travel Association


Meredith White
Political Affairs Manager
UBS Americas

10:30 a.m. Networking Break

10:45 a.m. Getting Creative with Your Rewards and Recognition: Case Studies in Success

Even the most successful PACs can struggle to find innovative ways to bring rewards and recognition together to incentivize PAC involvement. We’ll highlight best-in-class PAC programs and top PAC professionals will share their organization’s philosophy and strategy to incentivize donors and keep them engaged. Our speakers will address:

  • Evaluating donor club and giving level requirements, and offerings to get the most bang for your buck
  • Assessing your eligibles’ priorities and tips for realigning your reward and recognition approach to fit their interests when necessary
  • Using competition as a component of a broader strategy to spark excitement and attract new donors
  • Best practices for integrating your incentives program into solicitation campaigns and PAC communications
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Amy Lewis
Deputy Director of ACRE (PAC)
National Rural Electric Cooperative Association


Brooke Manning Chambers
Senior Director, Federal Government Affairs

11:45 a.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399


Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email