Incentivizing Long-Term PAC Engagement

21 Nov, 2017
Incentivizing Long Term PAC Engagement

January 18, 2018
9:30 – 11:45 a.m. EST
Washington, DC or Virtual

Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh?

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

Agenda

9:00 a.m. Networking Breakfast

9:30 a.m. Boosting Your Incentive Strategy: Key Components of a Successful Program

Motivating donors to continue investing in your PAC year after year requires a thoughtful, developed strategy that’s always evolving. Understanding your donor culture and identifying which strategies will provide the greatest fundraising return while delivering long-term value to donors can be a challenge. In this session, we’ll explore key tactics and considerations for building a robust recognition and rewards program, including:

  • Identifying what your PAC eligibles want and their motivations for giving
  • The difference between incentives, gifts and recognition — and how all can play a role in your PAC program
  • Strategies for maximizing recommended giving levels and incentive clubs
  • The most effective ways to communicate the value the PAC provides to your eligibles and existing donors
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Michael Jacobson
Senior Director, Industry Relations and Political Engagement
U.S. Travel Association

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Meredith White
Political Affairs Manager
UBS Americas

10:30 a.m. Networking Break

10:45 a.m. Getting Creative with Your Rewards and Recognition: Case Studies in Success

Even the most successful PACs can struggle to find innovative ways to bring rewards and recognition together to incentivize PAC involvement. We’ll highlight best-in-class PAC programs and top PAC professionals will share their organization’s philosophy and strategy to incentivize donors and keep them engaged. Our speakers will address:

  • Evaluating donor club and giving level requirements, and offerings to get the most bang for your buck
  • Assessing your eligibles’ priorities and tips for realigning your reward and recognition approach to fit their interests when necessary
  • Using competition as a component of a broader strategy to spark excitement and attract new donors
  • Best practices for integrating your incentives program into solicitation campaigns and PAC communications
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Amy Lewis
Deputy Director of ACRE (PAC)
National Rural Electric Cooperative Association

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Brooke Manning Chambers
Senior Director, Federal Government Affairs
TIAA

11:45 a.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $289
  • Non-Members: $399

 

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

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Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
202-787-5969 | email