Effective PAC Management: Part of the Political Strategy Forum

Career Resources
23 Sep, 2017

Effective PAC Management: Part of the Political Strategy Forum

Career Resources

October 18, 2017
9:30 a.m. − 12:30 p.m. EDT
Washington, DC or Virtual

PAC programs that take the time to go through a meaningful strategic planning process are often more effective.
Because they look at what has (and has not) worked in the past, they set goals and benchmarks, and they evaluate their resources and opportunities. Since many PAC managers are tasked with wearing many hats, it’s easy to overlook this process and underestimate the value of key management strategies.

Featured Topic & Speakers

Join us to learn the critical components to a successful PAC plan going into 2018 and beyond, including an in-depth discussion which strategic elements can take your PAC to the next level. We’ll focus on how to build a structure that is not only doable but sustainable. Hear about:

  • Assessing what you’ve done in the past to help determine future changes that can impact your program’s success
  • The key elements to short- and long-term strategic planning for your PAC to realize sustainable growth
  • Who to include in your engagement strategy planning and what factors you should consider in building your solicitation plans
  • Auditing your communications tools and vehicles: What should you think about in making sure you’re getting you the results you need?
  • How to best benchmark, show your success and communicate ROI and value to your stakeholders

Gain insights from other attendees and hear case studies from our guest facilitators: PAC practitioners who have put these strategies into practice.


Kate Abel
Political Director
Aetna Inc.


Kristin Brackemyre
Manager, PAC and Advocacy Practice
Public Affairs Council


Sean Neal
‎Director, Osteopathic Political Action Committee
American Osteopathic Association

The Political Strategy Forum is a series of 3 seminars (Effective PAC Management, Effective Grassroots Management and Political Compliance Management).

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2.5 credits toward your CAE application or renewal professional development requirements.


9:00 a.m. Networking Breakfast

9:30 a.m. Back to Basics: Evaluating Your PAC Operations

What is your PAC program doing well and what are its challenges? PAC managers must regularly assess their PAC’s strengths and weaknesses to create an effective plan for long-term growth and success. In this session we will discuss the foundation for assessing PAC activities and how to identify short and long-terms steps to strengthen its efforts, including:

  • Reviewing key components of your program and how to conduct an internal audit of PAC activities and governance
  • Turning these findings into a strategic plan and how to obtain organizational leadership buy-in
  • Benchmarking your PAC budget and resource allocation against other PACs, including tips for stretching your dollars or making the case for increased funding

10:45 a.m. Break

11:00 a.m. Fundraising Fundamentals: Increasing Donor Education and Recruitment

Building a strong PAC takes a village. Learn how to identify and engage key internal and external stakeholders to champion your PAC and recruit others to join its community. We will explore who to engage, how to secure their commitment and how to integrate them into your education and recruitment efforts. Additionally, we’ll examine:

  • How to convey the role of the PAC and promote its message to your PAC-eligibles
  • Tactics for engaging, training and utilizing senior leadership or peer champions in PAC fundraising and recruitment

11:45 a.m. Measuring Success and Reporting Out

No two PAC programs are alike. Each organization has its own unique culture, expectations and challenges. Learn how to measure and communicate your success to internal and volunteer leadership, current donors and PAC-eligibles. Join us for a candid conversation on fine-tuning PAC reporting mechanisms and demonstrating the return-on-investment of your program, such as:

  • Using traditional metrics to highlight your PAC’s influence and achievements
  • Communicating how the PAC’s success elevates your organization’s impact, business and brand
  • Benchmarking against your peers and identifying which metrics to compare

12:30 p.m. Adjourn

Who Should Attend?

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  • PAC managers, treasurers and administrators
  • Directors of government affairs
  • Senior public affairs executives
  • Federal, regional and state affairs associates
  • Public affairs specialists
  • Political involvement associates
  • PAC board members
  • Compliance officers


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“I am taking away many good ideas on efficiency and process.”
– Rhoe Fields, senior government affairs specialist & PAC director, Limited Brands

“Great! Having an informal setting made for a great discussion.”
– Adam Nelson, legislative specialist, Express Scripts

“As a person charged with starting a PAC from scratch, this is exactly what I needed.”
– Phil Bell, director, external communications and public affairs, Gerdau Ameristeel Corp.

Past Participants

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Alliant Energy Corp.
Alpha Natural Resources Inc.
Altria Client Services
American Express Co.
Applied Materials Inc.
Archer Daniels Midland Co.
Bacardi U.S.A.
Capital Power Corp.
Caterpillar Inc.
Consolidated Edison Co. of New York Inc.
Direct Supply Inc.
Duke Energy Corp.
DynCorp International
EADS North America
Eastman Chemical Co.
Energy Future Holdings Corp.
Exelon Corp.
General Mills Inc.
General Motors Co.
Illinois Tool Works
International Securities Exchange
Leggett & Platt Inc.
Limited Brands
McKesson Corp.
Navistar Inc.
Northrop Grumman Corp.
Novo Nordisk Inc.
PPL Corp.
Sempra Energy
Talecris Biotherapeutics
Thermo Fisher Scientific
Think Finance
U.S. Foodservice
Universal American
Wakefern Food Corp.
Walgreen Co.

Event Location

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Conference Location
Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $369
  • Non-Members: $499

Get 10 percent off if you register for two or more events in this series. Get the code here. Some restrictions may apply.

Download print and fax registration form here

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email