Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the PAC’s impact to your PAC donors and eligible community as a whole also generates an appreciation and support for its work. Learn how to convey to your internal and external stakeholders why a strong PAC is crucial to your organization’s success.
Featured Topic & Speakers
In this webinar, you’ll gain insight into:
- Traditional and non-traditional metrics to measure PAC success
- Measurement tools that produce the types of data most valuable to stakeholders
- Strategies for benchmarking against your peers to better identify and communicate success
- Translating financial data into compelling and reportable collateral that will further highlight your PAC’s effectiveness
Senior Manager, PAC and Advocacy Practice
Public Affairs Council
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