Virtual Workshop: Reputation Management Through Public Affairs

digital advocacy
09 Mar, 2021
digital advocacy

October 13, 2021
1:30pm - 4:00 pm ET

Do you have a strong reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise.

This program is eligible for 3 Core credits toward the Certificate in Public Affairs Management.


1:30 p.m. Reputation Management Strategies that Work

Do you have a reputation management plan to enhance your public affairs efforts? Maintaining a strong brand requires meaningful and effective engagement with internal and external stakeholders, as well as message alignment across your communication channels.

You’ll learn how to create an effective reputation management plan as we discuss:

  • Monitoring your environment and anticipating unforeseen risks
  • Building a culture where all employees are part of your reputation management plan
  • Ensuring message consistency across all functions and setting communications standards, including social media best practices
  • Integrating reputation management with your overall public affairs plan
  • Maximizing the ROI of your reputation management efforts

Douglas G. Pinkham
Public Affairs Council

2:45 p.m. Break

3:00 p.m. Successful Examples of Reputation Management for Public Affair

Our speakers will share their experiences managing reputations and brands. We’ll examine their reputation management functions in action and how they have worked internally to put integrity and reputation at the core of their public affairs efforts. From initial input to final outcome, you’ll see how the elements come together to strengthen public affairs initiatives.

Mark Paustenbach

Mark Paustenbach
Senior Vice President
Rokk Solutions

4:00 p.m. Adjourn

Event Location

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This program will be hosted on a secure virtual platform. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email