Workshop: Leadership for New Leaders

28 Nov, 2018

March 20, 2019
9 a.m.−12:30 p.m. ET
Washington, DC or Virtual

You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and accomplish – and how to apply those essentials in public affairs.


9:00 a.m. The Essence of Leadership: What Effective Leaders Do That’s Different

Many people see barriers and work to overcome them. Leaders don’t focus on barriers; they focus on the success that’s to come down the road and how, if they can find a way to that success, the barriers will eliminate themselves. In our first session, we’ll learn how to adopt that kind of thinking: taking the longer view, motivating people towards what can be achieved, rather than what must be fixed, and articulating that opportunity in a convincing way. We’ll look at:

  • Common traits of respected and effective leaders, regardless of their field
  • The importance of and way to articulate a vision
  • The ability to clarify the core opportunity and/or challenge, and put those opportunities and threats in motivational perspective

Kathleen Schafer
Executive Leadership Coach
Founder & CEO at Human Being Store

10 a.m. Break

10:15 a.m. Leading People and Teams: Motivating, Inspiring and Setting Up People for Success

You’ve found inspiration in others: bosses, civic activists, sports figures and more. Now direct reports and teams are looking to be inspired by you. How do you take your experience in being motivated and reorient it to motivate others? We’ll codify, in concrete ways and with concrete tools, how to make that switch:

  • Identifying the strengths of your team and team members, and the challenges they face, and creating opportunities for them to excel and improve
  • Learning what leadership style works best for your team as a whole and the individuals on it
  • Communicating in a way that inspires people’s best effort and work
  • Acknowledging team members in a way that matters

Jeff Mascott
Chief Executive Officer

11:15 a.m. Break 

11:30 a.m. Translating Leadership Lessons to Public Affairs: Unique Opportunities and Challenges 

With a new or improved grounding in leadership thinking, strategy and tactics, we’ll talk about applying those learnings to public affairs. We’ll talk about general operating principles that apply to public affairs regardless of industry or organization, and focus on three situations that all public affairs professionals face and require leadership finesse:

  • Being seen and treated as a proactive, strategic advisor to business and being asked for advice, rather than only looking for opportunities to give it
  • Communicating the work of public affairs in a strategic versus tactical way, with an emphasis on the relationship between your function’s work and organization’s strategic plan
  • Generating support for public affairs from other parts of your organization, especially those that are traditionally skeptical

Hannah August
Director of Communications at Women Deliver
Former Press Secretary to First Lady Michelle Obama


Nneka Chiazor
VP of Government & Public Affairs
Cox Communications Inc.

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $369
  • Non-Members: $499


Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.