Public Affairs Leadership Summit

Tuesday, July 19

1:30 p.m. – Navigating Public Affairs in the Spotlight

Public expectations, the growing complexity of issues, globalization and increased politization all affect how companies and associations manage public affairs and their reputations. Meanwhile, the lines between business and social issues are blurred and companies must be increasingly aware of how their policies and positions align. As a result, public affairs has never been more important or complex. It’s vital that today’s leaders are prepared to navigate this new reality and define the path forward.

In this opening session, we’ll discuss meeting increased expectations, including:

• Exploring how and when to engage on an emerging issue through a strategic issue assessment
• Using policy knowledge, communications skills, leadership and stakeholder engagement to adeptly navigate sensitive or polarizing issues
• Executing a communications plan and charting a path forward

Isaac Reyes
Senior VP, Risk Management & Government Affairs
Target

2:30 p.m. – Break

2:40 p.m. – Developing Future Public Affairs Leaders Amid the Great Resignation

The current war for talent and “Great Resignation” are changing both the workplace and how companies approach talent recruitment and retention. As public affairs teams become increasingly integrated with other business functions, finding, and preserving talent is necessary for them to thrive.  Our speakers will discuss:

• Evaluating your department’s structure and objectives
• Skill sets needed for a high-performing team
• Best practices for managing hybrid public affairs teams
• Retention strategies for fostering talent internally while building redundancies to avoid burn out when employees leave
• Talent recruitment during the Great Resignation

Danielle Burr
Head Of Public Affairs
McKinsey & Company

3:30 p.m. – Adjourn

3:30 – 5:30 p.m. – Networking Reception

                                Join us for a rooftop happy hour!

Wednesday, July 20

1:30 p.m. – Understanding How the ESG Landscape Impacts Public Affairs

As stakeholders, investors and regulatory agencies increasingly focus on Environmental, Social and Governance criteria it’s increasingly important for companies to establish clear standards and reporting processes. In a complex and accelerating environment, experts will discuss criteria to consider, reporting requirements and best practices and considerations for broader public affairs impacts.

Ki P. Hong
Partner
Skadden, Arps, Slate, Meagher & Flom

Melissa L. Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom

2:30 p.m. – Break

2:40 p.m. – Measuring the Impact of Public Affairs

Demonstrating the power of your public affairs work is more important than ever. It is crucial to use the right metrics to evaluate your government relations and stakeholder engagement efforts. This session will cover the tools and methods for demonstrating your value to the C-suite and beyond, including:

• The most widely used measurement tactics by corporations and associations
• How to tailor metrics to your organization’s needs and culture
• Advice for defining your value proposition
• Case studies of measurement and benchmarking
• How to set objectives during uncertain times

Douglas G. Pinkham
President
Public Affairs Council

3:30 p.m. – Adjourn