Workshop: Sales and Negotiation Training

25 Mar, 2019

June 27, 2019
1 p.m. - 3:45 p.m. ET
Washington, DC or Virtual

Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working with legislative staff, community groups, trade associations and more.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.


1:00 p.m. Negotiation and Mediation: The Essentials

You need language inserted in a bill or an NGO to partner with you. Fundamentally, that’s not first a public affairs activity. It’s first a negotiation.

Working with a partner – who may or may not agree with you – and getting the best outcome for your organization requires a specific set of skills. In this session, we’ll deep dive on fundamental and proven strategies, tactics, and techniques to negotiate, mediate, and resolve conflict by:

  • Assessing your personal strengths and areas for growth, developing a plan to improve those growth areas
  • Understanding the other side’s mindset and putting that intelligence to work in negotiations
  • Working through disagreements and coming to mutually agreeable outcomes
  • Positioning your organization for success during a negotiation

Our session will include reviews and analyses of case studies as well as role-plays so participants can practice putting their new knowledge to work.

There will be a 15 minute break halfway through the training.


Rachel Milner Gillers
Adjunct Faculty, Georgetown University
Director, Georgetown Baker Negotiation Network

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.