PAC Conference – Agenda

29 Oct, 2021

Four days of content focused around our core themes:

Fundraising-and-Political-Engagement

Fundraising & Political Engagement

Hear new trends and successful strategies for increasing receipts and maximizing political involvement.

Compliance

PAC Management & Compliance

Navigate and recognize top legal and compliance concerns for PAC professionals.

Professional-Development

Professional Growth

Continue your personal growth, leadership development and career advancement.

Thank You to Our Item Sponsors

Pre-Conference Sessions - Monday, February 28

3 p.m. PACs in the Pandemic: What Did We Learn? What Will Stay? What Will Go?

Kick off the first in-person PAC Conference in two years with some reflection. New challenges arose for PACs in 2020 and 2021, resulting in creative ideas and innovative strategies. Join us for a fireside chat with PAC leaders from different industries, organizations and backgrounds to hear their predictions for what solutions will become long-term best practices for PACs.

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Chris Conner
Senior Manager, Public Affairs
Allstate Insurance Company

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Jeanne L. Slade
Director, NEMPAC & ACEP Grassroots Advocacy
American College of Emergency Physicians

4 p.m. Pre-Conference Insights Session

You’ve asked for more time to network and share ideas with your peers — and we’ve delivered! We’ll kick off the breakout sessions by grouping attendees by years of experience in the PAC and political affairs community. With questions and discussion prompts to guide you, meet new contacts and share successes, challenges, ideas and conference goals.

5 – 7 p.m. Welcome to Fort Lauderdale: Networking Reception

Day 1 - Tuesday, March 1

8 a.m. Registration and Vaccine Check

8:30 a.m. Networking Breakfast

9 a.m. Keynote: Effective PAC Contribution Strategies

Between the shift to virtual and hybrid work and the aftermath of the Jan. 6 attack on the Capitol, the political contribution landscape has shifted. Our panel of PAC practitioners and political fundraisers will gather for a dynamic conversation on how your PAC can extend its reach. Drawing on established best practices as well as lessons from the virtual environment, they’ll share how your PAC and political involvement efforts can help you stand out among the many stakeholders in Washington.

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Justin Davey
President
Davey Consulting

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Ashlee Reid Morehouse
President
Republic Strategies

10 a.m. Networking Break

10:20 a.m. Breakout Workshops

Best of Both Worlds: Creative Hybrid Fundraising Strategies

While in-person fundraisers and events can never be replicated, PACs were able to raise significant amounts of money through virtual fundraisers and events in 2020 and 2021. How will these types of fundraisers fit in your strategy moving forward? Hear from the most creative minds in the PAC industry on how they are taking a hybrid approach to fundraising in 2022.

Building Relationships with Employee Resources Groups and Other Stakeholders

When managing a PAC, it is important to have a pulse on the attitudes, opinions and leanings of influential groups within your organization. This process starts with building key relationships with employee resource groups and other stakeholders, as well as actively listening, communicating and educating. Learn how to approach these relationships, create open and active lines of communication, and work together to advance the mission of the PAC.

11:20 a.m. Networking Break

11:40 a.m. Breakout Workshops

Corporate Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. An election law expert will provide a comprehensive legal overview for corporate PACs. This session will cover basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to corporate PAC compliance.

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Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Integrating PAC and Grassroots for Success

Whether you handle both PAC and advocacy work or just the PAC, every program can benefit from integrating the two. Get Out the Vote, peer-to-peer and communications campaigns are just a few of the opportunities to use the crossover between PAC and grassroots to grow both areas. This session will help you provide structure and direction to this process to grow your programs simultaneously.

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Lauren Colicelli
Political Fundraising Director
National Association of REALTORS

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James MacGregor
Director, State and Local Programs
National Association of REALTORS

PAC Reset: Re-engagement After Uncertainty

Pauses on solicitations and contributions as well as scaled back communications were the reality for many PACs over the past two years. However, 2022 is an important election year and a good time to re-engage. Hear from expert PAC practitioners on how they have navigated this challenge and reinvigorated their PAC efforts to raise awareness, expand membership and grow receipts.

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Lindsay Roitman
Director, MSVPAC
Microsoft Corporation

12:30 p.m. Networking Lunch

12:30 p.m. Resource Marketplace Opens

Meet the top PAC compliance, fundraising and management vendors and consultants in the industry’s largest marketplace.

1:30 p.m. Industry Insights Session

This roundtable breakout session will group attendees by industry. Through speed-dating style topics, you’ll meet new contacts as well as share successes, challenges and ideas.

1:30 – 2:30 p.m. The Lawyer Is In: Individual Legal Advice Sessions

Compliance experts will be available to address your unanswered legal questions. Sign up for a 15-minute slot at the registration desk.

2:20 p.m. Networking Break

2:40 p.m. Breakout Workshops

Association PAC Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. Hear from an election law expert who will provide a comprehensive legal overview for association PACs. This session will cover basic campaign finance rules for operating a PAC, defining and soliciting your eligible class, securing prior authorization and other topics specific to association PACs.

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Carol A. Laham
Partner
Wiley

Creative Ways to Engage Senior Management and Board Support of the PAC

Public Affairs Council benchmarking reports consistently find that PACs with high engagement among senior management and board of directors have larger receipts. Gaining the support of these leadership groups can be the key to unlocking your PAC’s potential and hitting those lofty fundraising targets.  Learn strategies for gaining management’s support and leveraging their involvement.

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Marc Scarduffa
Founder & Principal
Avanti Forward Thinking, Inc.

3:30 p.m. Networking Break

4 p.m. Breakout Workshops

PAC Charitable Match Programs

PAC match has been the number one incentive for the past three election cycles, according to the Council’s benchmarking reports. PACs who use PAC match as a benefit typically raise twice as much money as PACs that do not. Whether you are looking to launch a new PAC match program or invigorate a current one, this session will offer you new ideas and ways to gain support and buy-in to launch or expand your PAC match program.

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Jessica Hamilton
Manager, Government Relations
Airbus Group

PAC Engagement Through Raffles, Auctions and Sweepstakes

Incentivizing PAC participation through events, rewards and experiences has proven successful for many PACs, especially since hosting raffles, auctions or sweepstakes is well suited for both in-person and virtual events. Join our speakers to gain fresh ideas for structuring and implementing these activities while ensuring compliance with state and local gift laws and other legal considerations.

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 Michael Grimes
Director, Congressional Affairs
American Financial Services Association

4:45 – 6:15 p.m. Networking Reception and Resource Marketplace

Day 2 - Wednesday, March 2

7:45 a.m. Registration and Vaccine Check

8 a.m. Networking Breakfast

8:30 a.m. Keynote: Diversity, Equity and Inclusion in PACs and Public Affairs

The public affairs profession can and must do more to address issues surrounding diversity, equity and inclusion (DEI). A panel of PAC and public affairs experts will discuss how PAC and grassroots efforts are an important piece of this progress, including how political and advocacy activities can be improved to align with DEI efforts within organizations.

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Kevin Cameron
Director, Advocacy & Strategic Engagement
National Multifamily Housing Council

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John D. Mason
Director, Federal Government Affairs
Altria

Erica Harris

Session Moderated By:

Erica Harris
Public Affairs Associate
Public Affairs Council
@PACouncil

9:30 a.m. Networking Break

9:50 a.m. Corporate and Association PAC Insights Session

We’ll start the day with breakout sessions grouping attendees by corporations or associations as well as PAC size. Through speed-dating style topics, you’ll meet new contacts as well as share successes, challenges, ideas and conference goals.

10:50 a.m. Networking Break

10 – 11 a.m. The Lawyer Is In: Individual Legal Advice Sessions

A compliance expert will be available to address your legal and compliance questions. Sign up for a 15-minute slot at the registration desk.

10 – 11 a.m. Ask a PAC Pro

Sit down one-on-one to brainstorm ideas, seek advice or network with an experienced PAC professional. A PAC Pro will be on hand to help provide guidance and share ideas.

11:15 a.m. Breakout Workshops

High Impact, Low Budget PAC Ideas

PAC professionals juggle many responsibilities, and current benchmarking data show that budgets and staffing levels remain relatively flat. During this session, learn how practitioners with minimal budgets, a small — or one-person — team stayed creative and intentional to accomplish PAC goals with limited resources.

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Davon Gray
Senior Director, Capacity Building
The American Institute of Architects

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Carolyn Morrison
Manager, PAC & Grassroots
Dominion Energy Services, Inc.

PAC Peer-to-Peer Programs

A strong peer-to-peer program is one of the most effective ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. Finding champions to promote your PAC and help develop successful programs doesn’t happen overnight. Join our speakers to discuss challenges and solutions, including tactics for launching a peer-to-peer program or enhancing an existing one and how to identify, train and motivate PAC champions.

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Mayealie Adams
Director, Compliance, Political and Government Affairs
Philips North America

12 – 1 p.m. Ask a PAC Pro

Sit down one-on-one to brainstorm ideas, seek advice or network with an experienced PAC professional. A PAC Pro will be on hand to help provide guidance and share ideas.

5:30 p.m. Outstanding PAC Awards Ceremony

Join us as we announce and honor the recipients of the 2021 and 2022 Outstanding Association and Corporate PAC Awards. The Council’s certificate program recipients will also be recognized at this annual Awards Gala.

6:30 p.m. Outstanding PAC Awards Reception

Join us for an evening of celebrating excellence in the PAC community.

Day 3 - Thursday, March 3

8:15 a.m. Registration and Vaccine Check

8:30 a.m. Networking Breakfast

9 a.m. Keynote: Outstanding PAC Award Recipient Showcase

And the winners are… Hear from the association and corporate recipients of the 2022 Outstanding PAC awards. Get inspired by how these PAC practitioners take creative approaches to campaigns and fundraising. In this closing general session, you’ll hear directly from the winners on the strategies and tactics they implemented to achieve success.

10 a.m. Networking Break

10:20 a.m. Breakout Workshops

Technology Toolbox: What’s Ahead for Political Fundraising Tools

Technology is rapidly changing the political fundraising landscape, providing new opportunities to reach more people on more platforms than ever before. Hear from an expert on what technologies political parties and campaigns are using as well as what’s ahead in the next few years. You’ll also learn how PACs can incorporate these technologies into their own toolbox.

Fundraising to Scale: Motivating Existing Donors to Give More

It’s essential to understand what motivates your current donors to contribute to the PAC. Equally as important is scaling their contributions as they grow and evolve in their careers. This session will explore both how to recruit new members to the PAC and strategies for motivating contributors to increase their support over time. Find the right mix of messaging, recognition and incentive structures that motivates long-time engagement and growth from one contribution level to the next.

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Tracy H. Winn
PAC Manager
Anthem Inc.

Expanding the Role of the PAC Through Creative Content

Looking to build and distribute creative content for your PAC to better explain its purpose and impact? Hear how PACs have expanded their reach by building a creative content strategy that includes non-political messaging as well as tried-and-true efforts for both educating and soliciting PAC eligibles. Learn how to make your website, slide decks or reports more engaging through the latest strategies in content creation, distribution and more.

11:10 a.m. Networking Break

11:30 a.m. Closing Session: Professional Development: Leveraging Your Network as a PAC Professional

Managing a PAC requires skills in crisis communications, fundraising and working across teams. PAC managers are exposed to a large and diverse network of professionals, both internally and externally.  During transitional career phases, how can PAC managers leverage this visibility and the unique skill sets they have cultivated for upward mobility? Join us for a discussion on how to best package your PAC skills and work with your network.

12:30 p.m. Adjourn