Workshop: Public Affairs Boot Camp

15 Apr, 2019

November 6, 2019
9 a.m. – 3 p.m. ET
Washington, DC

This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner.

This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.


9:00a.m.     Welcome and Introductions 

Discussion of individual learning objectives

9:20a.m.     Public Affairs 101: What is Public Affairs

  • Unique value-add a public affairs team brings to an organization
  • Roles of the public affairs team plays inside an organization: issues predictor, strategic advisor, political interpreter and more
  • Internal engagement tactics that effectively position public affairs as a business function and embed its work throughout the organization

Chris Bender
Vice President
Public Affairs Council

10:05a.m.     Transition Break

10:15a.m.     Lawmaking and Rulemaking 101

  • Federal process for how a bill becomes a law, and how a regulation is implemented
  • General differences between state and federal legislating and rulemaking
  • Proven ways of swaying lawmakers and regulators

11:10a.m.     Break

11:25a.m.     PACs and Political Giving 

  • What PACs do/don’t do and the critical role they play in the political process, including the facts on Super and Corporate PACs
  • How PACs work: structure, laws in brief and solicitation/participation
  • Demonstrating PAC work and success with messaging, collateral and more

Kristin Brackemyre
Director, PAC & Government Relations
Public Affairs Council

12:15p.m.     Lunch

1:00p.m.     Digital Advocacy: Exceeding Expectations, Demonstrating Impact

  • How digital teams are structured inside of companies and associations, and how to use that knowledge to increase your impact
  • Demonstrating the value of digital work to your clients – and their clients (other functions inside an organization)
  • Explaining digital work in a way that non-public affairs pros understand the work and difference it makes, including case studies of what’s worked and not

Nick DeSarno
Director, Digital and Policy Communications
Public Affairs Council

1:55p.m.     Transition Break

2:00p.m.     Corporate and Association Public Affairs: What Companies Expect from Their External Partners

  • How corporations and associations approach identifying, interviewing and negotiating with external experts and firms
  • Speaking the language of the client: Communicating plans, progress and impact clients can understand and use
  • Examples of successful and unsuccessful client/consultant work and relationships

Theresa Fariello
Senior Vice President Government Affairs and Global Public Policy
United Airlines


Patroski Lawson, MSP, CSW
The KPM Group DC


Joseph Liu
Director of Strategy and Campaigns

3:00p.m.     Wrap-Up and Adjourn

Event Location

+ Click to expand

Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950


+ Click to expand

Register Online

Early-Bird Registration (Register by October 2 and SAVE!)

  • Members: $695
  • Non-Members: $895

Regular Registration (After October 2)

  • Members: $795
  • Non-Members: $995

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Chris Bender
Vice President
202.787.5970 | email