Workshop: Public Affairs Boot Camp

15 Apr, 2019

November 6, 2019
9 a.m. – 3 p.m. ET
Washington, DC

This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner.

This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.


9:00a.m.     Welcome and Introductions 

Discussion of individual learning objectives

9:20a.m.     Public Affairs 101: What is Public Affairs

  • Unique value-add a public affairs team brings to an organization
  • Roles of the public affairs team plays inside an organization: issues predictor, strategic advisor, political interpreter and more
  • Internal engagement tactics that effectively position public affairs as a business function and embed its work throughout the organization

Chris Bender
Vice President
Public Affairs Council

10:05a.m.     Transition Break

10:15a.m.     Lawmaking and Rulemaking 101

  • Federal process for how a bill becomes a law, and how a regulation is implemented
  • General differences between state and federal legislating and rulemaking
  • Proven ways of swaying lawmakers and regulators

Sara Chang
Director, Advocacy Programs

11:10a.m.     Break

11:25a.m.     PACs and Political Giving 

  • What PACs do/don’t do and the critical role they play in the political process, including the facts on Super and Corporate PACs
  • How PACs work: structure, laws in brief and solicitation/participation
  • Demonstrating PAC work and success with messaging, collateral and more

Kristin Brackemyre
Director, PAC & Government Relations
Public Affairs Council

12:15p.m.     Lunch

1:00p.m.     Digital Advocacy: Exceeding Expectations, Demonstrating Impact

  • How digital teams are structured inside of companies and associations, and how to use that knowledge to increase your impact
  • Demonstrating the value of digital work to your clients – and their clients (other functions inside an organization)
  • Explaining digital work in a way that non-public affairs pros understand the work and difference it makes, including case studies of what’s worked and not

Nick DeSarno
Director, Digital and Policy Communications
Public Affairs Council

1:55p.m.     Transition Break

2:00p.m.     Corporate and Association Public Affairs: What Companies Expect from Their External Partners

  • How corporations and associations approach identifying, interviewing and negotiating with external experts and firms
  • Speaking the language of the client: Communicating plans, progress and impact clients can understand and use
  • Examples of successful and unsuccessful client/consultant work and relationships

Karen Kuhlman
Managing Director – Congressional
United Airlines


Joseph Liu
Director of Strategy and Campaigns

3:00p.m.     Wrap-Up and Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950


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Register Online

Early-Bird Registration (Register by October 2 and SAVE!)

  • Members: $695
  • Non-Members: $895

Regular Registration (After October 2)

  • Members: $795
  • Non-Members: $995

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.