Webinars

What You Get

• Members get free access to 20+ live Council webinars annually. Registrants automatically receive a recording of the session. 
• These one-hour sessions offer insights and best practices from leading experts in public affairs on everything from PAC management to grassroots strategies to the latest digital advocacy tips, and much more. 
• Register for upcoming events HERE. 
  • If you’re interested in a future webinar but the timing doesn’t work for you, register for the event anyway and we’ll send you the recording when it’s available.
• The library of 60+ recordings from past webinars is available to members free of charge. Council members may access it at Council Connect, our members-only, online community. See below for a list of featured recordings.

Cost

• Members get free access to live and recorded webinars.
• The registration fee for non-members is $125 per webinar. The library of recordings of past webinars is not available to nonmembers, even for purchase.

• Below are links where you can register for upcoming webinars or download recordings of past webinars (members only).
• You may also find them by logging into Council Connect, navigating to the relevant public affairs community (e.g, state government relations), clicking on “libraries” and selecting “webinar recordings.” Alternatively, type the title of the webinar into the online community’s search bar.

Communications & Writing

Upcoming

• Business Fundamentals for Public Affairs Professionals (Feb. 15)
• Developing Future Public Affairs Leaders (Nov. 30)

RECORDING AVAILABLE

• Career Transitions: Switching Paths Within the Profession (2021)
• Core Competencies for Successful Public Affairs Professionals (2020)
• How to Leverage Your LinkedIn Profile (2020)
• Leadership Lessons From Women Who Lead in Public Affairs (2020)
• Managing Up: Leadership Skills for Any Level (2021)

Upcoming

• Data Visualization for Public Affairs (Sept. 20)*
• Media Relations for Public Affairs (Sept. 13)
• Persuasive Writing (May 2)*
• Understanding Public Polling and Social Listening (Aug. 17)*

RECORDING AVAILABLE

• Association Crisis Communications (2020)
• Balancing Communications Priorities During and After Covid-19 (2020)
• Best Practices for Livestreaming and Virtual Media Interviews (2020)
• Building a Digital Strategy (2022)
• Building a Modern Communications Team (2021)
• Coordinating Government Relations and Communications (2021)
• Creating and Deploying Mission, Vision and Value Statements (2020)
• Creating More Accessible Communications (2022)
• Data Visualization (2020)
• Improving Internal Communications During Covid-19 (2020)
• Measuring and Communicating Digital Metrics (2022)
• Rebuilding Trust After a Crisis (2020)
• Speechwriting 101 (2021)
• Using LinkedIn for Thought Leadership (2022)
• Visual Storytelling for Education and Persuasion (2019)

Global Public Affairs

Government Relations

Upcoming

• Leading Diverse Global Public Affairs Teams (July 11)
• Public Affairs in the EU – Insights from Brussels and EU Capitals (Feb. 23)
• Public Affairs in Russia and its Neighborhood (Oct. 19)
• Public Affairs in China (Dec. 12)

RECORDING AVAILABLE

• Becoming Your Company’s Foreign Minister (2019)
• International Network Briefing: Global Business Trends (2019)
• Managing Global Consultants (2019)
• Public Affairs in Asia (2022)
• Public Affairs in Asia – Japan and South Korea (2021)
• Public Affairs in Brazil (2020)
• Public Affairs in Canada (2022)
• Public Affairs in Central Europe (2020)
• Public Affairs in China (2021)
• Public Affairs in Emerging Markets – Brazil & South America (2021)
• Public Affairs in Emerging Markets – India and Southeast Asia (2021)
• Public Affairs in Emerging Markets – Mexico & Central America (2021)
• Public Affairs in Europe (2022)
• Public Affairs in Japan (2020)
• Public Affairs in Latin America (2022)
• Public Affairs in Mexico (2020)
• Public Affairs in the EU (2020)
• Trends for Global Public Affairs (2022)

Upcoming

• Compliance Webinar: LD2s and LD203s (March 28)
• Compliance Webinar: LDA vs. IRC Filing Methods (Dec. 13)
• Compliance Webinar: State Lobbying Rules and Regulations (June 29)
• Managing Ballot Measure Campaigns (March 21)*
• State Budget Cycles and Processes (May 23)
• Top Ten Do’s and Don’ts for Capitol Hill Meetings (Feb. 16)

RECORDING AVAILABLE

• Case Studies in Coordinating State and Federal Lobbying (2020)
• Coordinating Government Relations and Communications (2021)
• Coordinating State and Federal Teams (2022)
• Corporate Compliance Spotlight: Pay-to-Play Regulations (2021)
• Getting the Most Out of State and Federal Contract Lobbyists (2019)
• Government Relations Impact Series: Best Practice Case Study (2019)
• Government Relations Impact Series: Stakeholder and Coalition Engagement (2019)
• How to Build Relationships with New Members of Congress (2022)
• Influential States Deep Dives – California and Washington State Edition (2020)
• Influential States Deep Dives – Virginia and Florida Edition (2020)
• LDA Versus IRC Filing Methods (2022)
• Lobbying and Advocacy Lessons from COVID-19 (2020)
• Lobbying During an Election Year (2020)
• Meet the New Congress (2023)
• State Testimonies and Hearings (2021)
• Utilizing a Legislator Award Program (2022)
• Working With State Chapters & Affiliates (2022)

Political Action Committees and Campaign Finance

Upcoming

• Managing a Corporate Grassroots Program (July 20)

RECORDING AVAILABLE

• Advocacy Database Management Essentials (2021)
• Advocate Acquisition and Petition Platforms (2019)
• Developing a Next Generation Grassroots Program (2019)
• Engaging the Next Generation in Grassroots (2022)
• Gamifying Your Advocacy Programs (2021)
• Launching a Corporate Grassroots Program (2021)
• Leveraging Employee Resource Groups for Internal Progress (2021)
• Managing Your Advocacy Database (2022)
• Planning a Virtual Advocacy Day (2020)
• Site Visit Best Practices (2023)
• Smart Get Out the Vote Strategies During Quarantine (2020)
• Starting a Grassroots Program From Scratch (2019)

Upcoming

• Conducting PAC Surveys and Town Halls (May 17)
• Incentivizing PAC Contributors to Increase Contributions (Aug. 10)
• PAC Trends & Insights from the 2023 Benchmarking Reports (Sept. 21)
• PAC Fundraising Among Remote Workforces (April 4)
• Political Transparency Spotlight: Understanding the CPA Zicklin Index (May 31)

RECORDING AVAILABLE

• Association Compliance (2022)
• Boosting Virtual Relationships and Recognition through the PAC (2021)
• Building and Leveraging PAC Charitable Match (2019)
• Campaign Finance Spotlight: The Rise of Outside Spending (2021)
• Conducting PAC Raffles, Auctions and Sweepstakes (2022)
• COVID-19 and the PAC: Management Strategies During a Crisis (2020)
• COVID-19 and the PAC Part 2: Overcoming Obstacles & Achieving PAC Success in 2020 (2020)
• Developing an Evaluation Framework for Your PAC (2021)
• Managing Corporate Political Contributions (2020)
• Measuring and Communicating the Value of Your PAC (2020)
• PAC Strategy: Listening to Stakeholders and ERGs (2022) (Available to members on request, contact registration@pac.org for more information.)
• PAC Trends from the 2021 Benchmarking Reports (2021)
• Political Update with Nathan Gonzales: Election 2022 – 90 Days Out (2022)
• Re-Engaging Lapsed Members (2021)
• Smart Get Out the Vote Strategies During Quarantine (2020)
• Transparency in Your Political Programs (2022)

Social Responsibility

Upcoming

• Innovative Corporate Foundation Initiatives (April 13)
• Managing Shareholder Activism (April 19)
• Tools and Tactics for Inclusive Storytelling (Sept. 19)
• Understanding the “S” in ESG (May 11)

RECORDING AVAILABLE

• Building an Equitable and Diverse Public Affairs Function (2021)
• Building and Managing Diverse Global Teams (2021)
• Community Investment: Role of Corporate Philanthropy in 2022 (2022)
• CSR Strategic Philanthropy (2019)
• Diversity and Inclusion in Public Affairs (2019)
• Emerging Trends in Sustainability (2022)
• Emerging Trends in Sustainability (2023)
• Fostering Diverse and Inclusive Leadership Teams (2022)
• Global Trends – Sustainability, CSR and Corporate Citizenship (2021)
• Investing in the Future: Building Diverse Talent Pipelines (2021)
• Making the Pitch: ROI on CSR Initiatives (2021)
• Managing and Hiring CSR Consultants (2019)
• Moving Social Commitments Forward (2021)
• Rising Issues in Social Responsibility and Sustainability (2021)
• Social Impact Survey – DEI, ESG & Social Issues (2023)
• Sustainability, Social Responsibility and Global Public Affairs (2022)