Account Executive, Digital

02 Feb, 2021

Jobs

Account Executive, Digital

MWWPR
Los Angeles, CA/New York, NY

What we need:

MWWPR is looking for an Account Executive to join our global Digital practice and execute influencer and social media marketing programs across a range of Consumer and Corporate/B2B clients. This role will support teams across the agency. This role will be the engine that keeps the motor running on a day-to-day basis and ensures that our digital programs are integrated with all teams and executed flawlessly. The ideal candidate is proactive and incredibly organized, with a proven track record of managing up and down and comfortable and confident with providing incredible client service on multiple accounts at once.

 

Responsibilities:

  • Work alongside the Head of the Influencer and Social Practice to help enhance influencer and social offerings to ensure agency is evolving and staying ahead of the curve
  • Execute multiple facets of client programs including influencer and social strategy development, campaign execution, community management, and analytics and reporting
  • Deliver client-ready materials, including plans, memos, proposal decks and timelines
  • Manage day-to-day social presence, community management and content distribution/curation with specific focus on Instagram, TikTok, Twitter, YouTube, Pinterest and Facebook
  • Take lead on influencer identification, contracting, activation, content approvals, and reporting and analytics
  • Manage campaign-based or always-on influencer and social budgets and optimize spend based on business goals and objectives
  • Be able to execute paid media boosting behind influencer content
  • Build relationships with influencers, talent agencies, networks, and influencer platforms
  • Stay up to date on social media trends and platform capabilities as it relates to social clients and our influencer programming
  • Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms
  • Research relevant industry experts, competitors, target audience and users
  • Prepare and/or review activity reports and status reports for clients
  • Take an active role in new business opportunities including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
  • Willingness to travel, if necessary, and attend off-site events and meetings

 

What you have to have:

  • 3-4 years of experience that includes influencer marketing, content strategy and development, and social media management
  • Prior experience with social media listening, publishing, and measurement platforms are musts; experience with influencer marketing tools such as Tagger Media, Upfluence or Traackr
  • Knowledge of social media advertising options and management on Facebook, Twitter, TikTok, Snapchat and LinkedIn
  • Experience executing paid social advertising is a plus
  • Strong experience in managing influencer programs including outreach, contracting, monitoring and reporting
  • Proficient reporting skills and turning data into insights & recommendations
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Shines in a fast-paced environment, managing frequent tight deadlines without sacrificing quality
  • Ability to “get smart quickly”- understand and learn different business sectors swiftly
  • Superior oral and written communication skills; proofreading and editing ability

Learn more here

Job posted: 2021-02-02