Associate Director/Director, Corporate Communications and Public Relations

21 Aug, 2020

Jobs

Associate Director/Director, Corporate Communications and Public Relations

Afaxys
Charleston, SC

Associate Director/Director, Corporate Communications and Public Relations

POSITION DESCRIPTION 

Afaxys is looking for a communications professional to craft, amplify and protect our corporate brand narrative with external audiences and build a united community with internal communications. The newly created position will build, from inception, the public relations and corporate branding function for Afaxys. The Associate Director will develop and execute an annual strategic communications plan. S/he will lead all corporate collateral, external communications and media relations programs, ensuring a strategic communications plan that supports business goals for Afaxys. The position requires superior written and verbal communications skills, and an understanding of the multi-channel environment. This is a great opportunity to build and own a new function at Afaxys. We are seeking a motivated, proactive individual that is up to the task of working in a newly formed function. If you are self-motivated, proactive, tenacious, ambitious and passionate, you’d be a great addition to our team in coastal Charleston, SC.

Functions:

  • 70% external communications/30% internal communications
  • Lead Corporate Branding, Corporate Communications, Public Relations and Media, Social Media, Advocacy Alliance Programs and Employee Communications

Responsibilities:

·        Lead the development of annual strategy and tactical execution for all public relations, social media and corporate branding programs to drive the business forward and achieve sales and financial goals

  • Partner with the Head of Marketing and Executive Team in the creation and execution of multi-channel communications that increases brand visibility of Afaxys with key audiences including customers, potential talent, media, industry and potential investors
  • Manage the development and execution of employee communications, to include quarterly employee newsletter

·        Keep your fingers on the pulse of public health and contraceptive landscape to help forecast impact on Afaxys business, and drive innovative thinking to capitalize on marketplace opportunities

·        Develop content calendar and production plan that amplifies thought leadership and company news through earned media, sponsored posts, speaking engagements and social media

·        Proactively identify opportunities for building awareness of afaxys via Professional, Trade, Social and limited Direct-to-Consumer media channels

·        Develop and manage corporate branding, logos, branding guidelines, clear and compelling corporate messaging documents

  • Crisis preparedness: Identify potential issues and develop proactive communications strategies/crisis preparedness efforts. Manage communications around issues to protect individual brands, portfolio and company
  • Manage review/approval of communications/PR material – responsible for the approval process of communications and media materials; managing all final edits of materials after legal, medical, regulatory and executive review
  • Support External Corporate initiatives to engage colleagues and build support within the larger community which can include advocacy relations activities, events and or media opportunities
  • Serve as a key media contact; build and maintain relationships with key reporters and editors

·        Manage media monitoring

·        Manage assigned budget to create maximum promotional impact

Competencies Required:

  • Demonstrated ability to direct and develop pharmaceutical/healthcare communications, corporate branding/collateral, crisis and issues management

·        Experience in strategic planning, development and execution of social media

·        Comfortable with executive-level interactions

  • Expertise in aligning communications initiatives to business goals
  • Ability to craft compelling positioning and messaging
  • Aptitude for easily transitioning from high-level strategic thinking to creative and detailed execution
  • Outstanding verbal and written communications skills, exceptional presentation and spokesperson presence

·        Must be a self-starter – have exceptional organization skills and be able to work independently and effectively manage multiple projects simultaneously in a fast-paced, rapidly evolving environment

·        Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning

  • Able to manage confidential and sensitive information appropriately

·        Must be proficient in MSWord, Excel and PowerPoint

·        Proficiency with CRM/email marketing automation platforms – Pardot experience a plus

Experience Requirements: The following listed requirements need to be met at a minimum level to be considered for the job:

  • 6+ years of experience in pharmaceutical/healthcare communications, corporate branding/collateral, crisis and issues management (healthcare agency experience supporting pharma clients is acceptable)
  • 4+ years of experience in developing strategies and creating content for and/or executing social media
  • Experience with a wide variety of communications tools including electronic media
  • Knowledge of and experience with compliance and regulatory standards/guidelines for the pharmaceutical industry
  • BIG PLUS: Experience in women’s health, oral contraceptives, IUDs or emergency contraceptives

CANDIDATES WILL NOT BE CONSIDERED IF THEY DO NOT MEET THE MINIMUM REQUIREMENT: 6 years of experience in pharmaceutical/healthcare corporate communications, corporate branding, public relations, development of corporate collateral material, crisis and issues management (with working at a pharma company or PR healthcare agency experience supporting pharma clients is acceptable)

Limited Travel: Up to 20%

Education:     Minimum Bachelor’s Degree, preferably in English, Communications, Journalism, Public Relations, or related field

Learn more here

Job posted: 2020-08-21