Associate Director, Media Relations – Public Policy – 210032H

12 Jan, 2022


Associate Director, Media Relations – Public Policy – 210032H

Blue Shield of California
Sacramento, CA/Oakland, CA
At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We�re excited to share Blue Shield of California has received awards and recognition for � LGBT diversity, quality improvement, most influential women in corporate America, Bay Area�s top companies in volunteering & giving, and one of the world�s most ethical companies. Here at Blue Shield of California, we�re striving to make a positive change across our industry and the communities we live in � Join us! 

 Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.


To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.


Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area’s top companies in volunteering & giving, and one of the world’s most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in – join us!


Your Role

The Communications, Citizenship and Reputation team advances our company’s reputation and enables the organization to better serve our employees, members and providers. The Associate Director, Media Relations – Public Policy will report to the Senior Director, Corporate Communications. In this role you will proactively tell our health reform, technology and transformation story, and amplify our engagement, advocacy and thought leadership on public policy-related initiatives across earned, owned and social media channels. The role is a key member of Blue Shield of California’s Communications team, supporting our efforts to advance our company’s reputation and better serve our members and providers.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.


Your Work

In this role, you will:

  • Develop and implement comprehensive strategic communications plans in support of Blue Shield of California priorities, with the goal of establishing, advancing and maintaining a favorable corporate reputation with various audiences
  • Anticipate and manage issues and threats to Blue Shield’s reputation, proactively prepare for potential issues, and respond quickly to unforeseen issues, in coordination with multiple departments and internal stakeholders
  • Work in close partnership with the External Affairs Reputation and Thought Leadership practice to develop thought leadership initiatives and prepare executives for external engagements, meetings and/or speaking opportunities through coaching and the development of presentations, messaging documents, speeches and talking points
  • Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson
  • Promote Blue Shield messages and strategy through media relations; respond to media inquiries on issues, working to minimize negative coverage; pitch positive stories about Blue Shield products or programs to news reporters
  • Value the goal of establishing and maintaining a favorable reputation with key internal stakeholders
  • Track and manage issues, including content (holding statements)
  • Support media training and presentation coaching initiatives
  • Work closely with the Government Affairs team to support its strategies including health reform and other policies that support Blue Shield’s mission as a nonprofit health plan
  • Engage with Executive Communications and Corporate Citizenship teams




 Your Knowledge and Experience

  • Requires a bachelor’s degree or equivalent experience
  • Requires at least 10 years of experience in strategic communications, including a demonstrated track record of providing advice and counsel to management, developing and executing successful communications strategies and programs
  • Have a strong news sense and news-writing background
  • Have proven results in proactive media engagement and media relations, as well as crisis communications experience
  • Have direct experience coaching C-level executives on media and social media strategy and content, including on-site support at executive speaking events
  • Possess familiarity and knowledge of the legislative/regulatory process in Sacramento and Washington D.C., and the health policy at the state and federal levels
  • Have a bias toward action and independently work to develop content to promote Blue Shield of California’s brand and reputation through traditional and new media channels to our members, the general public, key influencers, industry and stakeholder groups
  • Be available to travel, on occasion, for executive visibility support and media relationship building


Our Values

  • Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we’re going to do and by acknowledging and correcting where we fall short
  • Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
  • Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals


Physical Requirements

Office Environment – roles involving part to full time schedule in Office Environment. Due to the current public health emergency in California, Blue Shield employees are almost all working remotely. Based in our physical offices and work from home office/deskwork � Activity level: Sedentary, frequency most of work day.
Learn more here

Job posted: 2022-01-12